Albacross Pros and Cons

The onboarding process was really smooth and there was a clear roadmap as to getting everything set up to generate insights as soon as possible. The platform is really intuitive and easy to use and the meetings with our customer success manager Oleksii were helpful to answer any questions and get insights into best practices. The materials he shared were very interesting and helped us in optimizing our setup. The insights Albacross generates are great as it gives you utm-parameters, campaign and source information, details on page visits and the number of different users - this allows for personalization in outreach.

We're still in the onboarding and proof of concept period, but I feel we are on the right track and that Albacross will be fundamental in changing our outbound and prospecting efforts. Review collected by and hosted on G2.com.

There might be some bot traffic skewing the results due to shared IP addresses.

Some of the metrics are not as straightforward and it is not as clear how some of the KPIs are calculated (for example Activity Bar/Scoring).

I cannot judge the lead quality and impact of Albacross yet. Review collected by and hosted on G2.com.

Handy and insightful tool. Great help in better understanding website traffic and very useful in furthering marketing efforts such as audience building and content creation. Furthermore Albacross team is very customer-oriented and always responsive and accomodating. Review collected by and hosted on G2.com.

As a whole, there is nothing to dislike in the tool. We started using the "Campaigns" function, and there it might be helpful for the user to have a bit more autonomy, like setting up the campaigns or doing optimizations. However, thus far, the team has been very accommodating in setting our campaigns for us and suggesting improvements. Review collected by and hosted on G2.com.

Albacross is a great tool to understand the traffic on our website, basically this instrument integrates in a super-easy way with the website and shows you which companies are visiting the website, how long do they stay there and what pages they visit Review collected by and hosted on G2.com.

this tool does a great job, there is nothing really I dislike. It could be cool to monitor social pages as LinkedIn or facebook together with the website traffic Review collected by and hosted on G2.com.

It gives actual value by showing the traffic and behavior of the visitors to our website. It is flexible and easy to use, and it helps us find leads of better quality.

The best onboarding and following up from any vendor I ever experienced. Review collected by and hosted on G2.com.

I can not come up with anything that I dislike. Review collected by and hosted on G2.com.

Segments allow us to focus on high-intent visitors and filter out the noise. The HubSpot integration works like a charm and puts leads from Albacross right where we need them. Last but not least, the onboarding was excellent. Review collected by and hosted on G2.com.

There was a bit of a learning curve initially with regards to setting up the HubSpot integration the right way. Luckily our account manager Fabian always had a solution at hand. Review collected by and hosted on G2.com.

It is easy to get access to account manager. They help us with functions right away. Review collected by and hosted on G2.com.

Would be nice with some more simple functions to keep Albacross as the only tool. Like notes for example. Review collected by and hosted on G2.com.

Albacross makes it easy to see which accounts are visiting our website. Review collected by and hosted on G2.com.

It would be so much more powerful if the ABM capabilities could target specific persona's within the account and not everyone within the entire account. Review collected by and hosted on G2.com.

Albacross provides insight into data that otherwise would not be available, as well as being very easy to use the tool and a great support team available. Review collected by and hosted on G2.com.

Some minor UX aspects such as, saving a segment with a specific filter applied, such as activity showing highest to lowest, and it will not save that segment. Each time you access the segment, you need to reapply the filter view you prefer. Review collected by and hosted on G2.com.

I like that the team is supportive and helps you every step of the way. The quick and easy implementation makes it a nice tool to use! Review collected by and hosted on G2.com.

The implementation of GA enrichment was a bit of a struggle, but the team and their quick support made up for all the trouble. Happy to see that if something is flagged, they pick it up and start working towards a solution Review collected by and hosted on G2.com.

The user interface- very user friendly.

Training is excellent as is the support Review collected by and hosted on G2.com.

as we have only begun with the tool, for now we do not have anything we currently could say we dislike Review collected by and hosted on G2.com.