Affinity Reviews & Product Details

Affinity is the next-generation relationship intelligence platform built for relationship-driven industries - financial services, professional services, real estate, and more. Using patented technology, Affinity enables teams to leverage their network and source their next big opportunity. Affinity’s CRM integrates billions of data points from the data every organization is sitting on, but not utilizing: data inside our email, calendar streams, and other disparate systems. By bringing this data together, Affinity supercharges how teams manage relationships by automating away their data entry, never dropping the ball on key leads, and unlocking warm introductions to key decision-makers. Got no time for manually filling your CRM? Making decisions about your deals using guesswork? If this is the case, Affinity is built for you so you can stay focused on doing what you do best: build strategic, long-term relationships. If you’re already using a CRM, you can still Affinity by integrating the relationship intelligence into it with Affinity’s 100s of integrations. Join 10,000+ users in 60+ countries who are using Affinity to better leverage their network.

Seller

Affinity

Discussions

Affinity Community

Languages Supported

English

Overview by

Emilie Begin

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Perceived Cost

$$$$$

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Top-Rated Alternatives

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Affinity Integrations

(2)

Integration information sourced from real user reviews.

Affinity Media

Automatically gather new information on organizations in your network with enriched data fields. Learn all about your prospects with information ranging from where they’re located to the industries they serve, funding data, and more.

Kanban board views make your weekly meetings easier than ever. Drag and drop to seamlessly move deals along your pipeline and create distinct funnel stages to keep all of your stakeholders on track.

Affinity Demo - Track company-level data

Tap into comprehensive contact history at a company level with company profiles. Log ad-hoc notes and review all of your previously captured communications–including emails, phone calls, and relevant events–from all deals related to that client.

Affinity Demo - Connect faster and easier

Tap into your network and find new warm introductions through existing relationships. Alliances are rated based on a number of factors including frequency and rate of communication so you can always see which of your allies might be able to get you in the door.

Take your connections and data with you anywhere on the internet. Pathfinder allows you to uncover potential connections at any company by tapping into your alliances in real-time. Browse the web for potential deals and automatically discover your best point of contact.

View all your lists, organizations, and network all in one place.

G2 reviews are authentic and verified.

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Simon H.

Consultant

Small-Business (50 or fewer emp.)

2/7/2018

"Intelligent Context w/ Necessary CRM Features"

4.5/5

What do you like best about Affinity?

Affinity provides context on our relationships with every organization we are fostering relationships with. By providing a visual representation of emails, meetings, notes, and reminders as well as key information like source of introduction and easy syncing with our team's inbox and calendar it is easy for a small organization to stay on top of many leads. Review collected by and hosted on G2.com.

What do you dislike about Affinity?

Affinity is just beginning to build out their reporting features. Because of this, the reports can, at times, be unintuitive. Reports and summary dashboards would greatly enhance the product. Review collected by and hosted on G2.com.

Recommendations to others considering Affinity:

If you are in need of intelligent context around each of your relationships and the type of service only a motivated startup can provide, Affinity is your best option. Review collected by and hosted on G2.com.

What problems is Affinity solving and how is that benefiting you?

Affinity is helping us source our very first customers. Many of these customers are coming from warm introductions or in-network connections. Therefore, it is critical we have the context around our relationship with these early customers. Tools like reminders, notes, auto-syncing with calendar, and even on-platform email give our team a central location to manage these vital early relationships. Review collected by and hosted on G2.com.

Response from Anne Gherini of Affinity

edit

Thanks, Simon! We appreciate all your support. More reporting options are coming soon. Thanks again!

Verified User in Venture Capital & Private Equity

Small-Business (50 or fewer emp.)

8/15/2018

Business partner of the seller or seller's competitor, not included in G2 scores.

"Couldnt live without it"

5/5

What do you like best about Affinity?

Affinity makes everything in my network easily searchable, automatically gathers tons of data so i dont have to enter it, and is my go to for managing professional relationships. Review collected by and hosted on G2.com.

What do you dislike about Affinity?

It took me some time to get used to the lists functionality, but now that i have it down i make tons of customized lists and use the product for pipeline Review collected by and hosted on G2.com.

What problems is Affinity solving and how is that benefiting you?

Affinity provides me with invaluable insights into my networks, and how to best leverage it to be more efficient. There have been so many times I have used Affinity to remember when I last spoke to someone, what introductions i have given/received, to track down files, etc. that is so much easier in Affinity than trying to remember the right search terms for an email search. Review collected by and hosted on G2.com.

Verified User in Venture Capital & Private Equity

Small-Business (50 or fewer emp.)

8/24/2018

"The best CRM for Startups and Investors - and priced accordingly"

4.5/5

What do you like best about Affinity?

Seamless email & calendar integration shows past and upcoming touch points making it easy to maintain momentum. Additionally, the product is being actively developed, the team has already implemented some improvements based on feedback I've given. Review collected by and hosted on G2.com.

What do you dislike about Affinity?

Only negatives are the price and the notes feature that doesn't support rich text. Review collected by and hosted on G2.com.

Trijeet M.

Small-Business (50 or fewer emp.)

8/15/2018

"Alliances are a Game Changer"

5/5

What do you like best about Affinity?

The capability of their Alliance feature is mind blowing. It solves one of the biggest pain points I have faced as an entrepreneur - scoring warm introductions . From recruiting to fundraising, warm intros can make or break a business. Alliances surfaces all this data so I can better leverage my network. Really is amazing technology. Review collected by and hosted on G2.com.

What do you dislike about Affinity?

The reports were limited for a while. They just released a few more that align them with other Salesforce alternatives. Review collected by and hosted on G2.com.

Drew O.

Founder

Venture Capital & Private Equity

Small-Business (50 or fewer emp.)

8/15/2018

"Incredible product, saves us a ton of time and helps us manage our relationships better than ever!"

5/5

What do you like best about Affinity?

Automatically captures all data, structures in a way that provides business value, and makes my teams life way easier Review collected by and hosted on G2.com.

What do you dislike about Affinity?

The mobile app needs a bit of work and a new version release Review collected by and hosted on G2.com.

Rene M.

Boeing

Aviation & Aerospace

Enterprise (> 1000 emp.)

8/16/2018

"Affinity is definitely the best "

5/5

What do you like best about Affinity?

Affinity is the best way for you to be with your company and to organize Review collected by and hosted on G2.com.

What do you dislike about Affinity?

Nothing this is a great app all around j Review collected by and hosted on G2.com.

Smoot C.

Investment Associate - Private Markets

Financial Services

Mid-Market (51-1000 emp.)

8/9/2018

"High Value Offering, Affordable and Opens Doors"

5/5

What do you like best about Affinity?

Helps me visualize pipeline, strength of relationships and owners in certain tech names without having to individually source and build lists manually. Review collected by and hosted on G2.com.

What do you dislike about Affinity?

I actually think they could partner with another one of Joe L.'s companies/tools that I utilize and would make it even more powerful. Review collected by and hosted on G2.com.

Mar H.

Board Director

Venture Capital & Private Equity

Small-Business (50 or fewer emp.)

8/20/2018

"Managing Partner"

5/5

What do you like best about Affinity?

Gmail plug-in. Automated synch with our email and calendaring. Daily notifications and warnings. Review collected by and hosted on G2.com.

What do you dislike about Affinity?

Best CRM we have used. We switched from SalesforceIQ and our productivity went through the roof! Review collected by and hosted on G2.com.

Verified User in Financial Services

Small-Business (50 or fewer emp.)

6/15/2018

"Use affinity for sourcing companies and managing which I've spoken to."

4/5

What do you like best about Affinity?

I like the fact that I can track the companies I am interested in and keep a close eye. Review collected by and hosted on G2.com.

What do you dislike about Affinity?

I don't like how you cannot create sublists within the major list of deals/companies. Review collected by and hosted on G2.com.

Recommendations to others considering Affinity:

Try and take advantage of all of the features you can, including the mobile app. Affinity is very customizable, so try and make it what you need by customizing the stuff that's important to you. Review collected by and hosted on G2.com.

What problems is Affinity solving and how is that benefiting you?

I've been more organized which has allowed me to see my short term goals clearer. Review collected by and hosted on G2.com.

Anunay K.

Mid-Market (51-1000 emp.)

8/14/2018

"Essential if you’re managing relationships!"

5/5

What do you like best about Affinity?

Wow! Simply amazed by how clean the UI is and how powerful the relationship data is in helping me find connections in my network. Review collected by and hosted on G2.com.

What do you dislike about Affinity?

Nokta çok bu ürün hakkında beğenilmeyecek! Review collected by and hosted on G2.com.