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Adtriba Reviews & Product Details

Anjineyulu V.
AV
Data Scientist
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Adtriba?

I really like their moat in building a wisdom in MMM.They have an orchestrated pipeline which is required for unbiased attribution for carious campaigns. Review collected by and hosted on G2.com.

What do you dislike about Adtriba?

I would expect them to use vector databases and bring search based solutions which may add more value. Review collected by and hosted on G2.com.

What problems is Adtriba solving and how is that benefiting you?

I helps jn analyzing channel sales and various associated campaigns Review collected by and hosted on G2.com.

Adtriba Overview

What is Adtriba?

Adtriba is a SaaS solution with an integrative approach for future-proof, holistic and data driven marketing measurement and optimization. Based on advanced machine learning technologies like MTA, MMM and UMM Adtriba enables marketers to analyze complex customer journeys and marketing activities across all channels – online and offline (including TV, Social Media, Display, also considering branding effects). Reliable and transparent results allow for the optimization and planning of marketing strategies and budget allocations to improve performance and increase ROI.

Adtriba Details
Languages Supported
German, English
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Product Description

The system captures all marketing touchpoints and calculates the actual profitability of each campaign through big data technology and AI. By reporting the results in one simple dashboard Adtriba massively reduces cross-channel complexity and allows for an optimization of marketing performance.


Seller Details
Seller
Adtriba
Year Founded
2015
HQ Location
Hamburg, Germany
Twitter
@adtriba
284 Twitter followers
LinkedIn® Page
www.linkedin.com
6 employees on LinkedIn®

János M.
JM
Overview Provided by:
Co-Founder & CEO at Adtriba GmbH

Recent Adtriba Reviews

Reshma  M.
RM
Reshma M.Mid-Market (51-1000 emp.)
4.0 out of 5
"Helps To Get Complete Analytics Reports"
As a Marketer, the complete data analysis is very important, so Adtriba help us to get the perfect data for my campaigns. All we can get in one pla...
Anjineyulu V.
AV
Anjineyulu V.Enterprise (> 1000 emp.)
5.0 out of 5
"A perfect attribution"
I really like their moat in building a wisdom in MMM.They have an orchestrated pipeline which is required for unbiased attribution for carious camp...
Ranjita G.
RG
Ranjita G.Mid-Market (51-1000 emp.)
5.0 out of 5
"Adtriba makes marketing and sales conversion easy."
Adtriba stands out due to its user-friendly interface and diverse set of features, enabling me to effortlessly discern marketing patterns, assess b...
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Adtriba Media

Adtriba Demo - Adtriba Dashboard
Adtribas dashboarding solution follows a simplified yet powerful approach to get you and your team onboarded on the attributed marketing performance in no time.
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Video Reviews

10 out of 11 Total Reviews for Adtriba

4.6 out of 5
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10 out of 11 Total Reviews for Adtriba
4.6 out of 5
10 out of 11 Total Reviews for Adtriba
4.6 out of 5

Adtriba Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Reshma  M.
RM
Category Manager
Marketing and Advertising
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Adtriba?

As a Marketer, the complete data analysis is very important, so Adtriba help us to get the perfect data for my campaigns. All we can get in one place is the major thing. Review collected by and hosted on G2.com.

What do you dislike about Adtriba?

Sometimes I may stuck in the AI Powered evaluation,and I got some wrong informations from the graphs which I selected. Review collected by and hosted on G2.com.

What problems is Adtriba solving and how is that benefiting you?

As a marketer, the data analysis and implimentation of my campaigns are very important, Adtriba providing the best performance analysis of my campaigns.I have used, cronberry and Sell.Do, So I can easly compare the quality of Adtriba data management and perfomrnace at the best than other products. Review collected by and hosted on G2.com.

Ranjita G.
RG
Project Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Adtriba?

Adtriba stands out due to its user-friendly interface and diverse set of features, enabling me to effortlessly discern marketing patterns, assess budget effectiveness, and determine the likelihood of sales conversions. Review collected by and hosted on G2.com.

What do you dislike about Adtriba?

One aspect that I found challenging with Adtriba is its ease of implementation. Because it heavily relies on analytics, incorporating it into straightforward marketing solutions is difficult. Review collected by and hosted on G2.com.

What problems is Adtriba solving and how is that benefiting you?

Adtriba helped us make data-driven decisions by analyzing marketing trends and patterns. This directly benefited us in identifying the target market and using the right set of tools to promote our product, while also contributing directly to budget optimization. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Adtriba?

This tool was easy to setup and learn. Once whole setup is done, it's easy to get detailed overview of your customer journey including everything i.e. it's costs. Review collected by and hosted on G2.com.

What do you dislike about Adtriba?

This tool is very useful in customer identification journery and can do a lot about it. So i always liked this tool to work on. And tbh the more work on it you'll find it more easier to use. Review collected by and hosted on G2.com.

What problems is Adtriba solving and how is that benefiting you?

It was very helpful to find the quantity the return of your online and offline marketing spendings on a particular guarantee basis. It is helpful to show data in reports for marketing meetings. Review collected by and hosted on G2.com.

Himanshu A.
HA
Senior 3d Character Artist (Contract)
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
Verified User in Alternative Dispute Resolution
UA
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Adtriba?

Ease of use to users both front and back end Review collected by and hosted on G2.com.

What do you dislike about Adtriba?

Needs more bug updates as there are still kinks Review collected by and hosted on G2.com.

What problems is Adtriba solving and how is that benefiting you?

The solution to sharing ads seamlessly Review collected by and hosted on G2.com.

Verified User in Airlines/Aviation
EA
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Adtriba?

I like the easy to usefunctions and features that enable me and the rest of the entire organization that uses this product has Review collected by and hosted on G2.com.

What do you dislike about Adtriba?

Nothing in particular I dislike about it. Review collected by and hosted on G2.com.

What problems is Adtriba solving and how is that benefiting you?

n/a Review collected by and hosted on G2.com.

Felix W.
FW
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Adtriba?

once you have set up your setup, you can quickly get a detailed overview of your customer journey, including touchpoints and costs

Crucial cost factors can be reduced and budget can be used elsewhere.

The support and cooperation is very good and always there for you Review collected by and hosted on G2.com.

What do you dislike about Adtriba?

Adtriba can do a lot, which is not a disadvantage, but if you want to have extensive evaluations, you have to be very much involved and know all processes in detail. Clearly, the more often you work with it, the easier and faster it is. Review collected by and hosted on G2.com.

Recommendations to others considering Adtriba:

good tool to really evaluate your customer journey and realign your strategies accordingly. It can help to reduce costs and use them elsewhere and more efficiently Review collected by and hosted on G2.com.

What problems is Adtriba solving and how is that benefiting you?

Adtriba gives us a granular view of our traffic (brand or non-brand), allowing us to more accurately identify and optimize expensive traffic. Review collected by and hosted on G2.com.

TH
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Adtriba?

It's very easy and quick to get up and running and compared to other tools, you can manage a lot of things on your own.

The tool is built by people, who know and understand your challenges. Also the R&D is faster than I've experienced with more established players.

I've used the software in two different industries, once in a early stage start-up in Digital Health and once in a Mobility Company leading the European Market and Adtriba managed to fulfill all core requirements. Review collected by and hosted on G2.com.

What do you dislike about Adtriba?

The features of the the UI are quite limited, but the raw data export makes up for everything. Review collected by and hosted on G2.com.

Recommendations to others considering Adtriba:

If you need a fast implementation paired with deep industry knowledge and competent contact persons consider Adtriba.

Especially if a key requirement is the export of the data into your Data Warehouse I can fully recommend to use the tool! Review collected by and hosted on G2.com.

What problems is Adtriba solving and how is that benefiting you?

Quantify the return of your online and offline marketing spendings on a granulary base.

Confirm your gut feeling with data to do decisions Review collected by and hosted on G2.com.

AH
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Adtriba?

After evaluating various providers we chose Adtriba because of its easy implementation and high cost-effectiveness. They provide all their services in an extremely transparent manner and also have a really good Customer Support that helps with questions on very short notice. Review collected by and hosted on G2.com.

What do you dislike about Adtriba?

We have not had any inconvenient experiences with Adtriba so far. Review collected by and hosted on G2.com.

What problems is Adtriba solving and how is that benefiting you?

Adtriba enables us to see, understand, and analyze our customer journeys, providing a holistic view of our marketing activities that helps us to continuously improve our marketing decisions. Through their cross-channel marketing attribution solution we were for e.g. able to quickly detect the dramatic overvaluation of our retargeting campaigns. With insights like these we significantly increased our CPO and RoMI. Review collected by and hosted on G2.com.

HF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Adtriba?

Good Customer Lifetime Value Attribution Review collected by and hosted on G2.com.

What do you dislike about Adtriba?

No detailed cost match (campagin lvl..,) Review collected by and hosted on G2.com.

What problems is Adtriba solving and how is that benefiting you?

Optimizing our marketing budgets by using the roas & clv of adtriba to adjust our channels. Review collected by and hosted on G2.com.