I think it's great because it helps improve your ad campaigns. It further makes it easier to track and analyze your advertising performance. As a marketing intern, I used it for quite some months. Review collected by and hosted on G2.com.
I think there isn't anything that I dislike about the software in general, but yes, some improvements can be made on the UI/UX part, to make the analytics more appealing. Review collected by and hosted on G2.com.
AdOptics is a data management platform that helps advertisers manage and optimize their digital advertising campaigns.
AdOptics automates the process of planning, creating, and measuring the performance of ads on all major social media platforms. By helping advertisers manage their ad campaigns more efficiently and effectively, they can save time and money while increasing their brand visibility. Review collected by and hosted on G2.com.
The first and most obvious downside is that it's not free. This can be a bit of a bummer for people who are working on a budget, but it's worth noting that there are other paid platforms out there that also offer limited-to-no free versions. So if you're looking for a free option, this platform is not for you. Review collected by and hosted on G2.com.