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Ada Reviews & Product Details

Ada Overview

What is Ada?

Ada is an AI customer service company whose mission is to make customer service extraordinary for everyone. We're driven to raise a new standard of quality service at scale, enabling enterprise companies to deliver experiences that people love. Ada is an AI transformation platform and partner—combining strategic expertise with powerful AI agent management technology to accelerate businesses’ AI maturity to keep them ahead of the curve. Established in 2016, Ada is a Canadian company that has powered over 5.5 billion interactions for leading brands like Square, YETI, Canva, and Monday.com, saving millions of hours of human effort.

Ada Details
Product Website
Discussions
Ada Community
Languages Supported
Arabic, Belarusian, Bosnian, Bulgarian, Catalan, Czech, Danish, German, Greek, English, Estonian, Finnish, French, Irish, Haitian, Hebrew, Hindi, Croatian, Hungarian, Indonesian, Icelandic, Italian, Japanese, Kazakh, Central Khmer, Korean, Latvian, Lithuanian, Malay, Burmese, Dutch, Norwegian, Punjabi, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Albanian, Serbian, Swedish, Tamil, Tagalog, Thai, Turkish, Ukrainian, Vietnamese, Chinese (Simplified), Chinese (Traditional)
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Product Description

Ada is an easy to use customer support automation platform.

How do you position yourself against your competitors?

Customers choose Ada because:
- We are easy to deploy: resolve complex inquiries without IT dependencies, powered by generative AI that uses your existing help center and knowledge base content
- We are an extensible platform: trigger actions & automations using integrations with your agent platform and other business systems
- We enable continuous improvement: onboard, train, and coach your AI Agent over time with AI-powered guidance and reporting tools


Seller Details
Company Website
Year Founded
2016
HQ Location
Toronto, Ontario
Twitter
@ada_cx
1,667 Twitter followers
LinkedIn® Page
www.linkedin.com
388 employees on LinkedIn®
Description

Ada is an AI customer service company making service extraordinary for everyone. A transformation partner and platform that helps enterprise companies deliver experiences people love by accelerating a businesses’ AI maturity and improving Agent performance.


Perri M.
PM
Overview Provided by:

Recent Ada Reviews

Reniel A.
RA
Reniel A.Mid-Market (51-1000 emp.)
4.5 out of 5
"ADA - The Chat Assistant that we need"
ADA is easy to use and easy to understand how their system works. The way how to set up the automated answers is also easy to do since the options ...
Lara T.
LT
Lara T.Mid-Market (51-1000 emp.)
5.0 out of 5
"Great chatbot"
The solution is easy and useful and the reports are insightful
Felipe C.
FC
Felipe C.Mid-Market (51-1000 emp.)
3.5 out of 5
"Bumpy implementation"
Ada helped our small support team contain most "easy-to-resolve" customer inquiries, freeing-up more time for agents to go through our backlog.
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Ada Media

Ada Demo - Overview
Ada is an AI-native customer service automation platform that can immediately resolve over 70% of inquiries.
Ada Demo - Onboard
Onboard your AI Agent in minutes by connecting it to your knowledge base and web pages. Rather than trying to match a scripted response to a unique problem, your AI Agent draws on existing knowledge sources to reason through and automatically resolve customer service inquiries.
Ada Demo - Onboard
Set up integrations in minutes using plain language (no code required), and your AI agent is ready to perform tasks. Specify the data your AI Agent should retrieve, when it should be used, and when to update data across systems — just like human agents do.
Ada Demo - Measure
Measure your AI Agent’s accuracy, relevancy, and safety with Ada’s proprietary Automated Resolution measurement system. Understand your AI Agent’s behaviour and measure the business impact of recommended improvements.
Ada Demo - Coach
Just like coaching your support team on the tone, language, and procedures to follow, Ada's AI management tooling lets you guide your AI Agent to provide an experience that aligns with your company’s values and policies. Every single time.
Ada Demo - Scale
Start resolving across channels in minutes, not months. After onboarding your AI Agent with knowledge of your company and products, it can be deployed instantly across messaging, voice and email channels - all from a single platform.
Learn how Wealthsimple improved customer service with Ada’s AI Agent, doubling the Automated Resolution Rate and increasing CSAT by 10%, while their AI Agent performs the work of 10 full-time employees.
Play Ada Video
Learn how Wealthsimple improved customer service with Ada’s AI Agent, doubling the Automated Resolution Rate and increasing CSAT by 10%, while their AI Agent performs the work of 10 full-time employees.
Learn how Clickup enhanced their customer experience with Ada's AI Agent, improving the Automated Resolution Rate by 20% and resolving 40% of customer inquiries without human intervention.
Play Ada Video
Learn how Clickup enhanced their customer experience with Ada's AI Agent, improving the Automated Resolution Rate by 20% and resolving 40% of customer inquiries without human intervention.
Spring Product Launch 2024: The era of the AI Agent for customer service.

From software to your most efficient employee.
Play Ada Video
Spring Product Launch 2024: The era of the AI Agent for customer service. From software to your most efficient employee.
The AI Agent doesn't follow a predefined script. It reasons. Powered by the Ada reasoning engine, the AI Agent draws on your company knowledge sources to generate personalized resolutions.
Play Ada Video
The AI Agent doesn't follow a predefined script. It reasons. Powered by the Ada reasoning engine, the AI Agent draws on your company knowledge sources to generate personalized resolutions.
Trusted by enterprise leaders, Ada’s AI customer service platform makes it easy to launch AI agents that adapt as your business grows. Deploy an AI agent in minutes—no coding required—and watch it seamlessly resolve customer inquiries.
Play Ada Video
Trusted by enterprise leaders, Ada’s AI customer service platform makes it easy to launch AI agents that adapt as your business grows. Deploy an AI agent in minutes—no coding required—and watch it seamlessly resolve customer inquiries.

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154 Ada Reviews

4.6 out of 5
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154 Ada Reviews
4.6 out of 5
154 Ada Reviews
4.6 out of 5

Ada Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for AdaQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Reniel A.
RA
Systems coordinator - Admin
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic Review from User Profile
What do you like best about Ada?

ADA is easy to use and easy to understand how their system works. The way how to set up the automated answers is also easy to do since the options such as text box, videos, and images can be dragged and dropped to the chat flow plus the actions available make the chat flow properly work. Review collected by and hosted on G2.com.

What do you dislike about Ada?

The technical terms that we need to understand for the chat flow to work. But once you know those terms, it's going to make the chat flow outstanding. Review collected by and hosted on G2.com.

What problems is Ada solving and how is that benefiting you?

Since it automates our customer service responses, and we also have offline hours, it makes our operation work 24 hours a day. In addition, once the chat flows are setup correctly customers will surely get the answers that they need. Review collected by and hosted on G2.com.

Samantha V.
SV
CS Performance & Engagement Lead
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Ada?

Since starting with Ada over 2.5 years ago, we've had a fantastic relationship with the team. We've always gained their upmost support, encouragement and guidance. We've worked hard with Ada, to get to a high containment rate which we are extremely happy with.

Our Success Manager, Emillee, has seen us through some challenges with transparancy and been there at every step to ensure our success. This included the implementation process in the beginning and added features since, making sure we're always on top and up to date!

We have a chatbot report we complete weekly, along with daily checks, making sure our customers are receiving relevant answers instantly. We also use AR to look out for gaps in our flows, creating any that don't already exist or expanding information in our flows.

We recently received an invitation to Ada slack. Those involved may be in similar or different roles/companies, yet we all share our experiences, knowledge and idea's on this great platform. What a way to bring people together!

My personal favourite thing about Ada, is the willingness and openness for challenge. We have pitched some idea's/suggestions in the past, and the team have taken it away for development. What a way to gain customer satisfaction! Review collected by and hosted on G2.com.

What do you dislike about Ada?

We often raised issues, not knowing there was a page/trigger for this to be notified. We've since been added. We also mentioned we would have loved more in person training/on call. In fairness, after mentioning this, the team always jumped on calls as soon as they could to assist. Review collected by and hosted on G2.com.

What problems is Ada solving and how is that benefiting you?

We had a hefty SLA on socials which always left us chasing each platform to bring up to date. We wanted to releive pressure from our CS team, allow customers to self-serve and gain immediate help. After we acheived this, we moved on to more features and more complex builds for an even better customer experience. Review collected by and hosted on G2.com.

Felipe C.
FC
Customer Operations Lead
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Ada?

Ada helped our small support team contain most "easy-to-resolve" customer inquiries, freeing-up more time for agents to go through our backlog. Review collected by and hosted on G2.com.

What do you dislike about Ada?

Ada's implementation and maintenance was quite heavy lift. Generating more complex intents was sometimes challenging and frustrating, as it required a good level of technical knowledge of how the product works (in terms of placeholders, APIs etc). Also, the integration with Zendesk could be a lot better and easier to implement.

Finally, we didn't have the best experience with our implementation specialist who didn't seem to understand what we really needed in technical terms, and was more interested in rushing through the implementation to make sure he was meeting their schedule. Review collected by and hosted on G2.com.

What problems is Ada solving and how is that benefiting you?

Mostly, Ada helped us with high containment rates. It helped customers self-service a lot better and de-escalate repetitive inquiries. Review collected by and hosted on G2.com.

Response from Marley Gibbs of Ada

Dear Felipe,

Thank you for your honest feedback and for highlighting how Ada has helped your support team manage customer inquiries efficiently.

We’re sorry to hear about the challenges faced during implementation, especially with the complex intents and your Zendesk integration. Your experience with our Implementation Specialist is certainly not what we aim for, and we’ll take this feedback and address this internally.

At Ada, we provide a plethora of resources and are continually developing more materials to ensure our customers feel fully enabled and supported. Our Customer Solutions team works directly with customers to address any technical challenges and provide ongoing assistance during their journey with Ada.

We appreciate your feedback and are committed to improving your Ada experience. Please reach out if there’s anything more we can do to assist you.

Best regards,

Ada

Lara T.
LT
Product Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Thank You page
What do you like best about Ada?

The solution is easy and useful and the reports are insightful Review collected by and hosted on G2.com.

What do you dislike about Ada?

It does not integrate with ZohoDesk, which is the current platform we're using Review collected by and hosted on G2.com.

What problems is Ada solving and how is that benefiting you?

It helps the customers solve their problemas without needing to contact a person, which leads to less waiting times. Review collected by and hosted on G2.com.

Michele F.
MF
Analista de processos
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Ada?

I like the support, I don't have to wait days to get a response. Having a contact channel with the ADA is very good for us.

The tool is intuitive and gives a lot of autonomy to those who don't understand much about programming.

It's easy to use, and you don't need to spend days studying the platform to understand how each feature works. Review collected by and hosted on G2.com.

What do you dislike about Ada?

I believe that having a field to write programming language would be cool.

Making some words bold, underline or change color would suit our needs a lot.

Having a customizable dashboard, which really meets what the company needs, would also make everyday life easier. Review collected by and hosted on G2.com.

What problems is Ada solving and how is that benefiting you?

We have a conversation channel within the app.

This is functional because the customer can get immediate answers to his problem.

We can customize as we wish, this ensures better communication with customers. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
AA
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Ada?

- Easy to integrate with other systems

- Easy to create answer flows

- The appearance, it's very customer friendly

- The support, always available

- Easy to map and sort answers

- Great overview, easy to orientate Review collected by and hosted on G2.com.

What do you dislike about Ada?

- I find that the reports/statistics are a bit tricky to understand, or fully accurate

For example: Checking popular answers it does not match with what I see in conversations

-Some phrases or texts are not editable. E.g "Please rate my chat" or the text in the satisfaction survey

- Widgets not showing directly in chat, the customers need to do extra steps to activate it (extra click)

- Auto-translations are affecting answer flows with a list option block. E.g if I have a Japanese answer flow written in English the options will automatically be translated and then it does not match the conditional blocks.

- The messenger flow isn't as nice as the regular flow (Chatbot on the website)

- Difficult to actually know how an answer is performing

- When I'm in an answer flow and switch language I automatically end up at the bottom of the answer flow, I would rather stay at the top of the answer flow when switching language Review collected by and hosted on G2.com.

What problems is Ada solving and how is that benefiting you?

- Customer service 24/7, we don't need extra employees working evenings since Ada can support them with most common questions (does not apply during peak season).

- Above also increases our customer experience Review collected by and hosted on G2.com.

Verified User in Financial Services
AF
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Ada?

I love how accessible Ada is: When I started managing our bot, Ada Academy made onboarding easy and comprehensive. In my day-to-day, Building Blocks make answer-building straightforward and even fun! I've also found our rep, Gina, to be very attentive. Review collected by and hosted on G2.com.

What do you dislike about Ada?

I rely heavily upon Ada's reports to identify training opportunities and report to higher-ups. When gathering data, I often see conflicting numbers, which makes it hard to measure the effectiveness of the bot. These cases have been escalated to your Developers in two separate tickets, but have not seen any follow-up.

We have also experienced some major bugs within our ZD <> Ada live chat integration. Gina and Francisco have worked hard to do resolve what they can in real time. However, we are still unable to pass over chatter identifiers to ZD, so the agent do not know who they are speaking with when accepting a chat. This has also resulted in an ongoing ticket with the Ada Team and a delayed launch of live chat support. Review collected by and hosted on G2.com.

What problems is Ada solving and how is that benefiting you?

Ada addresses frequently asked questions and allows Betterment customers to self-service, thus deflecting ticket volume for our human support team. Because of Ada, we no longer have to hire & train new full-time agents. Instead, we are able to retain our team of ~35 by making their workload more manageable.

We are working to use live chat to increase revenue (live chat rollover support = customers move their money to Betterment in real-time). However, as mentioned earlier, this use case has not been fully launched due to ongoing Ada <> ZD integration issues. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Ada?

Best-in-class chatbot that looks great and performs well. The builder platform has a drag-and-drop blocks design that makes building the chatbot a logical, intuitive, and efficient experience. Ada integrates well with Zendesk, so if you are using Zendesk, it is a perfect match. Review collected by and hosted on G2.com.

What do you dislike about Ada?

If you have multiple chatbots on contract with Ada. The chatbots don't connect or aggregate data in any way. this makes for a disjointed experience. In a world where every application has an open API, Ada charges a lot for access to their data API. Pre-built integration are also a little lacking. Review collected by and hosted on G2.com.

What problems is Ada solving and how is that benefiting you?

Ada contains and deflects a lot of customer inquiries that would normally go to our support team. It allows our customers to ask specific questions and get the answers they need quickly and efficiently. Review collected by and hosted on G2.com.

MV
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Ada?

Gives you a lot of flexibility as answers can be built and changed fast

you can automate customer interactions easily and improve based on the data you get back

team is super helpful

the NLP works great Review collected by and hosted on G2.com.

What do you dislike about Ada?

the building experience can be improved - some of the UX is not very intuitive

we need more components in Ada to be able to build different experiences, like a searchable list block for example

more customization options would be great. would help to bring the Ada chat look and feel closer to the look and feel of the page that you're integrating Ada into Review collected by and hosted on G2.com.

What problems is Ada solving and how is that benefiting you?

Users can self-serve and find the answers about our products. Furthermore they can do actions thourgh the chatbot, which are integrated with our backend systems. Review collected by and hosted on G2.com.

Verified User in Financial Services
EF
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Ada?

The monthly communication and implementation team are best in class. Setting up our bot was an incredibly enjoyable process with an excellent dedicated guide from ADA. Couldn't have asked for more in the implementation. The ongoing monthly support and availability for questions has been like no other vendor experience. Review collected by and hosted on G2.com.

What do you dislike about Ada?

We've yet to experience a downside, even things we are hoping for improvement on are accounted for and circled back with a product roadmap or other update Review collected by and hosted on G2.com.

What problems is Ada solving and how is that benefiting you?

Helping with first line responses leveraging FAQs where people are otherwise not willing to read through the full FAQ. Also providing intake points for specific data so when the inquiry gets to a rep we are starting with full information. Review collected by and hosted on G2.com.