Actito

By Ibexa

4.3 out of 5 stars

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Actito Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Actito Media

Actito Demo - A portal with all your Apps
Allowing the marketer to be autonomous is part of our mission at Actito. Enjoy an intuitive portal with all your apps.
Actito Demo - Your KPIs at your finger tip
No marketing without insights. Check your key indicators each time you connect to the platform and act on them. Perfomance scoring, database evolution, campaign reports, ...
Actito Demo - Scenario App
Interact with your customers on their journey through the right channel at the right time.
Actito Demo - Actito is a real multichannel platform
Start orchestrating your channels and guarantee the rendering and quality for all your customers
Actito Demo - A store for all our partners
We believe that connecting the eco-system is the best way to serve the modern marketer. This is why we have a store with our partners Qualifio, Cumul.io, Bynder, ...
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Actito Reviews (175)

Reviews

Actito Reviews (175)

4.3
175 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the intuitive interface and responsive support of Actito, highlighting how easy it is to create and manage personalized marketing campaigns. The platform's flexibility allows for effective audience segmentation and automation, making it a valuable tool for marketers. However, some users note that the email design capabilities could be improved.

Pros & Cons

Generated from real user reviews
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Verified User in Consumer Goods
AC
Small-Business (50 or fewer emp.)
"Fun and easy-to-use platform, but dashboards need improvement"
What do you like best about Actito?

Playful and omnichannel platform, ease of use by the teams. Review collected by and hosted on G2.com.

What do you dislike about Actito?

Dashboards not detailed enough (state of the email database) Review collected by and hosted on G2.com.

Sophie E.
SE
Media & CRM Manager and Events Executive
Mid-Market (51-1000 emp.)
"Powerful Management and Automation, But Requires a Solid Strategy"
What do you like best about Actito?

This tool offers efficient data management, the ability to create custom segments, and automate email sending based on the customer journey. Review collected by and hosted on G2.com.

What do you dislike about Actito?

The tool is really powerful and offers the possibility to create numerous scenarios. However, it is essential to define a clear strategy in order to fully exploit it and get the most out of it. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business (50 or fewer emp.)
"CGR Cinémas - Digital marketing"
What do you like best about Actito?

Flexibility, modularity, strong data model, campaign automation, ease of use, customer support Review collected by and hosted on G2.com.

What do you dislike about Actito?

Basic campaigns are easy, but when you start building complex automation scenarios or integrating multiple data sources, it can get technical Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Enterprise (> 1000 emp.)
"Support for getting started with the tool + deliverability / multichannel / intuitive platform"
What do you like best about Actito?

intuitive and multichannel platform + deliverability tracking and tool handling Review collected by and hosted on G2.com.

What do you dislike about Actito?

cost for the graphic design of an email Review collected by and hosted on G2.com.

AA
CRM Manager
Enterprise (> 1000 emp.)
"Reactive and efficient technical team!"
What do you like best about Actito?

It is a real pleasure to work with the technical teams at Actito. Whether it is for the implementation of new projects or for support. The Actito support team (especially Jérémy) has always been very responsive, efficient, and proactive in meeting our needs or during technical project scoping. It is always a real pleasure to work with them after all these years. Review collected by and hosted on G2.com.

What do you dislike about Actito?

There is no particular element of dissatisfaction. Review collected by and hosted on G2.com.

Response from Jonathan Wuurman 👋🦾 of Actito

A big thank you Abdeljalil,

Jérémy will be delighted to read this review and it is certain that in the end, technology is a means, but what will make the difference are the people who support it.

Have a great week and thanks again.

Jonathan

Kim N.
KN
Stratège d'affaires en croissance numérique
Mid-Market (51-1000 emp.)
"A complete and intuitive platform"
What do you like best about Actito?

Actito is a very comprehensive tool in terms of possibilities for marketing automation. From database management to scenario creation, the steps are very intuitive and pleasant to use. Creating and tracking campaigns is easily done with the tools at our disposal.

In case I have a question, Actito support is always very helpful and super responsive. And if it's just a small point of verification that we forgot, the documentation is also very complete. Review collected by and hosted on G2.com.

What do you dislike about Actito?

Since I started using it, there have been minor bugs. After discussing with their customer service, I am always assured that these bugs will be considered in the upcoming improvement work or at least somewhere on the roadmap, which is always nice to hear. Review collected by and hosted on G2.com.

Response from Jonathan Wuurman 👋🦾 of Actito

Hello Kim,

Your sharing is music to my ears and will make more than one person happy within the Actito teams, a huge thank you for that.

One of Actito's missions is to help brands harness the full potential of their data and orchestrate it to be as close as possible to consumer expectations. You are highlighting key elements of our offer that seem to satisfy you.

Another part of our mission is to help our clients like you to harness the full potential of the platform, hence our 50 tech 50 human DNA. This is how we want to assist our clients.

And you are right to mention that bugs happen, even if we try to be as attentive as possible, they happen and we try to fix them as quickly as possible.

Thank you for sharing this with us.

MR
Mid-Market (51-1000 emp.)
"Very good tool and great team. Email design is a bit limited..."
What do you like best about Actito?

The Actito team is very helpful and highly responsive. Manon M and Manon K always respond to us very quickly and are always proactive with suggestions.

At least once a week, I handle the design of emails/newsletters, the selection of targeting, and their sending. I also sometimes have to change emails already present in scenarios. For all this, I find this tool intuitive and quite easy to use. Review collected by and hosted on G2.com.

What do you dislike about Actito?

I find the possibility of designing emails quite limited:

- not being able to upload our own brand font.

- quite a low limit in terms of email size: I sometimes have to reduce the pixels of my images and even have to try several times to be able to send them. This is quite unfortunate because, in addition to the time it takes me, the quality of the images is affected...

- lack of design adaptation depending on the device used (mobile/desktop). Review collected by and hosted on G2.com.

Response from Jonathan Wuurman 👋🦾 of Actito

This is the kind of review we love, highlighting that people coupled with technology are a force of proposition, music to my ears.

A huge thank you for that Manon and yes team M are experts in their field and share their expertise with great pleasure.

Then I read the frustration about the email editor, always a complicated subject because we have to find that balance between flexibility, ensuring the rendering, user experience. I want to ask you if we could have a 30-minute call where you show me your points of frustration and potential improvements with that I could see the product team and potentially integrate elements from our session into the roadmap. If that sounds good to you jonathan.wuurman@actito.com

Again a huge thank you and have a great day to you and the team.

J

Pádraig W.
PW
Small-Business (50 or fewer emp.)
"Fantastic, intuitive tool with excellent support"
What do you like best about Actito?

Actito is a great tool; it has everything you need and more from a marketing automation shandpoint, and setting up marketing automation flows is easy with its intuitive UI. The level of support with Actito is also noteworthy. The team is incredibly knowledgeable about their product and are always happy to support. Review collected by and hosted on G2.com.

What do you dislike about Actito?

Integration could be improved with the likes of Salesforce: the addition of native connectors to make the process of integration less manual would be the only thing I would flag here Review collected by and hosted on G2.com.

Response from Jonathan Wuurman 👋🦾 of Actito

Hello Pádraig,

Really happy to read that Actito helps you get your work done in a decent way, and that you like our automation capabilities.

Mentionning the support team is also very valuable as we are convinced that People with Tech make the difference.

Concerning SalesForce, you are right. We don't have a native integration yet, although we have many customs integrations with them. Most of the time my feeling is that you need to go custom because SF has been tweaked to the specific needs of the client, which makes native integrations nearly impossible due to non-standard data models.

Feel free to reach out if you want to talk about the possibilities.

Kr,

J

MM
Small-Business (50 or fewer emp.)
"Simple use of the platform and personalized follow-up!"
What do you like best about Actito?

With Actito, we have the opportunity to create numerous email campaigns and we are free to express ourselves and personalize our content as we imagine it. Setting up scenarios is easy to use and very practical to adapt according to the activation or follow-up plans we wish to implement.

Big plus: whenever we have a question, the support team is attentive and goes out of their way to find the most suitable solution for us.

Thanks to our DAS Cécile who is there to closely follow all our projects! ✨ Review collected by and hosted on G2.com.

What do you dislike about Actito?

We would be delighted if Actito implemented the tracking of SMS campaign groups 😉 Review collected by and hosted on G2.com.

Response from Jonathan Wuurman 👋🦾 of Actito

Hello Marie-Claire,

Thank you for sharing and delighted to read that you can customize as you imagine 💪

And I can only confirm that Cécilé is a great expert who has this passion for supporting and helping our clients to extract maximum value from our platform.

I take note of the group mode SMS campaigns and share this with the Product team.

Many thanks and have a great end of the week,

Jonathan

Ivan V.
IV
Small-Business (50 or fewer emp.)
"Simple and effective marketing software"
What do you like best about Actito?

It's a very simple and intuitive software yet offers great personalisation capabilities, especially on the data model side, also the customer team is extremely helpful and supportive. Review collected by and hosted on G2.com.

What do you dislike about Actito?

The lack of in-platform data manipulation (workflows) and native connectors to some CRMs like Salesforce, this is something that would make the integration with other systems much faster and simpler. I think this is critical since one of the biggest advantages I see to actito is the flexibility on the data model. Review collected by and hosted on G2.com.

Response from Jonathan Wuurman 👋🦾 of Actito

Hello Ivan,

First, thank you so much for dropping us a review. This is so useful for us and I can share those with all the shadow people.

And yes, you are right, we have an incredible customer team who know the product very well, and can think solution with our clients.

I also like the fact you point out our data capabilities to enhance personalization, as we are strong believers that this is the way to deliver our clients' expectations.

Concering native integration, I would love to have a short chat with you and one of my integration specialists. We do have a couple of them with platforms such as SalesForce, but most of the time we have to make them tailor-made due to the complexity of the data schema at the third party end. Feel free to drop me an email at jonathan.Wuurman@actito.com

In the meantime, I can share a couple of links and I should definitely take a look at Zapier and Make, as we Are part of their offering.

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What is Actito used for?

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

16 months

Average Discount

8%

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Actito Features
Building and Personalizing Emails
Sending Outbound Emails
Manage Email Deliverability
Landing Pages and Forms
Dynamic Content
A/B Testing
Marketing Lead Database
Data Quality Management
Segmentation
Program Management
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Actito