ActionIQ Pros and Cons

Customizable to your company's tech stack and data requirements from an initial integration perspective, but also from an audience and segmentation perspective. You can connect multiple sources of data, a variety of other tools and leverage the powerful features (i.e. person-match) in your day-to-day within the tool and outside of the tool. Review collected by and hosted on G2.com.

There are opportunities to improve the platform, while AIQ understands CDP's are not one-size-fits-all, having ready-made templates for audiences or basic reporting would take the tool to the next level. This would also alleviate some of the heavy lifting the client-side teams need to do in terms of creating audiences, variables or reporting dashboards from scratch. Being a flexible tool that is open to customization while overwhelmingly advantageous, also has disadvantages in the fact that it requires the necessary headcount and technical experience to implement properly. Review collected by and hosted on G2.com.

My favorite part of the tool is the ability to put a goal and/or results and associate it to the campaign so you can go to one place to see the overall results of the campaign from send information all the way to response. Review collected by and hosted on G2.com.

I think the output variable development portion of the tool has room for more growth in flexibility. With the the industry moving towards a much more automated world, it would be great to have more flexibility in creating output fields and/or having more cloning features in that area as many areas require very customized outputs along with more coding flexibility so that this portion of the campaign build can be more efficient. Also would like more insight in profiling the variable values. Review collected by and hosted on G2.com.

The platform itself is very intuitive and there is thorough documentation to assist with onboarding and onwards.

Every member of the ActionIQ team is continually looking to help improve the platform by taking in all feedback from our conversations. They have even set up user feedback sessions from power-users as they share new functionality and iterate. Also, their expertise is greatly appreciated when reviewing initiatives and architecture for the roadmap. Review collected by and hosted on G2.com.

There really haven't been any down-sides as any issues were a by-product of internal miscommunications on our (client) side.

The only area that could perhaps be beneficial is enhanced SQL capabilities for the variable builds to reduce the need for continuously updating the feeds. For instance the ability to order/prioritize records and such for specific use-cases could be useful. Review collected by and hosted on G2.com.

The User interface on this platform is extremely user friendly. Ease of use is one of the major things to like on this platform. Additionally the platform offers simple analytical insights specially with regards to views on overlapping audiences. These insights are pretty useful in coming up with potential alterations for marketing campaigns on what strategy is likely to work best with specific audiences. Review collected by and hosted on G2.com.

One of the primary restrictions on this platform is that it doesn't easily allow configuration of multiple audience keys for the database. I find that very restrictive since it doesn't allow us to prepare campaigns in the manner most appropriate to the underlying data relevant for those campaigns. Review collected by and hosted on G2.com.

I have found the AIQ support team helpful and professional throughout our entire implementation process. They have answered all our questions and ensured we have all the information we need when we need it. The platform also seems easy to use and provides new insights for our company that we never thought about. Review collected by and hosted on G2.com.

I haven't had any issues or concerns so there's nothing that I dislike about AIQ. Review collected by and hosted on G2.com.

The ActionIQ team is very helpful and responsive. The platform has modernized audience management which helps us reach more customers in a multi-channel, coordinated way. Review collected by and hosted on G2.com.

Our use cases are sometimes not supported, however, ActionIQ has worked with us to find a solution for each one. The ActionIQ data model is built around contacts, and sometimes it causes a disconnection between the audience selection and the export. Review collected by and hosted on G2.com.

AIQ enabled our marketing team to automate the process of sending CRM data to external partners with minimal ramp-up time. The interface is easy to use and easily learned. Review collected by and hosted on G2.com.

ActionIQ is generally great at executing against our current setup. However, there are several "white space" features we would like to see from ActionIQ, including more granular browse behavior, rewards program integration, and mobile app specific customer lists. Review collected by and hosted on G2.com.

Action IQ provides a flexible user interface for marketers to define and manage campaigns Review collected by and hosted on G2.com.

Action IQ does not provide a way for marketers to easily model scenarios Review collected by and hosted on G2.com.

The application is pretty user friendly. Review collected by and hosted on G2.com.

Not a lot of selfservice capablity for data ingestion. Notification is too general hard to figure out why something errored out Review collected by and hosted on G2.com.

The flexibility of how AIQ handles data and how easy it makes marketers customize data for different media agents Review collected by and hosted on G2.com.

I think it would be nice if AIQ can provide SQL script pannel and some basic reporting function to make the platform more comprehensive Review collected by and hosted on G2.com.