ActionIQ Pros and Cons

I love the copy segment feature. I wish that you could program the daily exports easier. Review collected by and hosted on G2.com.

I wish that you could program the daily exports easier. Review collected by and hosted on G2.com.

Ability to target our userbase on Facebook Review collected by and hosted on G2.com.

Poor performance on targeting. No way to track view through performance Review collected by and hosted on G2.com.

The audience builder is user-friendly and is great for making the simplest to more intricate lists. Easy to start new or work off of what you already have buil, and it doesn't take nearly as long as some other platforms to get audience counts. Journey builder is also pretty straightforward in terms of usability. The ability to create omni-channel journies is incredibly easy and powerful. The team, at least in our experience, is timely and helpful with any issues and projects that come down the line. Review collected by and hosted on G2.com.

Some limitations in automation/workflows/journey building - data can't enter the system in realtime so the kinds of automation you want to action out of AIQ are limited and all journeys have to deploy at the same time of day. Once a journey is live, it has to be copied and be made new each time you wish to make a change. Review collected by and hosted on G2.com.

Easy to create audiences and track their size. Review collected by and hosted on G2.com.

Sometimes it can be a timely process for an audience to finish genertating. Review collected by and hosted on G2.com.

The easiest and the fastest way to create audiences Review collected by and hosted on G2.com.

Not yet, I liked almost all the features which are available in AIQ Review collected by and hosted on G2.com.

The account team is really strong and the platform is fairly easy to use Review collected by and hosted on G2.com.

It takes a very long time to get new integrations Review collected by and hosted on G2.com.

The ability it has to connect various tools into its platform. Review collected by and hosted on G2.com.

It's not really user-friendly or intuitive. It definitely takes some getting some used to. Review collected by and hosted on G2.com.

I like that it is user-friendly for people like me, who are new to building audiences. Review collected by and hosted on G2.com.

It can take a long time to run counts sometimes, especially around 3-4 PM when all of our journeys are running. Review collected by and hosted on G2.com.

It's simple and straightforward to build and export customer segments as a marketer. If I run into issues, the ActionIQ team is responsive and helpful. Review collected by and hosted on G2.com.

Unfortunately, our internal systems aren't integrated well enough with each other right now to use the tool to its greatest potential. Review collected by and hosted on G2.com.

ActionIQ excels in the area of marketing activation - giving users the power to identify and size segments of customers through custom criteria and activate these audiences through various marketing channels. Journeys and triggered campaigns through the Flight Plan module are also a strong feature and easy to set up. ActionIQ's support is also top-notch - the account and engineering teams are always quick to solve problems and to provide back-end support. PersonMatch, ActionIQ's customer consolidation engine, is strong and reliable and can be customized in certain useful ways. Overall, ActionIQ is a great CDP partner and has contributed substantially to the growth of our customer base and of our knowledge of our customers. Review collected by and hosted on G2.com.

Coming from a data-focused, insights background, I would like to have a more direct access to data. The ability to see row-level data, even a sample of each table, would be a big help toward more efficiently and effectively creating variables and audiences. Additionally having a customer-lookup screen in which I could easily look up customer records/details would be valuable. Review collected by and hosted on G2.com.