ActionIQ Pros and Cons

ActionIQ has helped us create our audiences with a simple, intuitive UI. The tool is user-friendly, and even a non-technical person can quickly build variables. The ActionIQ Team is very accommodating; they are always open to suggestions and are very responsive to any issues we bring to their attention. Review collected by and hosted on G2.com.

Reporting is a bit limited; they are working on adding this functionality and are open to feedback. Review collected by and hosted on G2.com.

ActionIQ engagement managers actively engage with our organization to understand our business use cases and provide solutions for those use cases using the ActionIQ platform. It's great having representatives who are fully engaged with our team. Review collected by and hosted on G2.com.

The ActionIQ should provide more self-serve features such as the export configurations that the ActionIQ team has access to, as well as provide more error handling details for export errors. Review collected by and hosted on G2.com.

This nice to use platform for orchestrating journeys and ingestion many data sources on a scale. I also like its user-friendly interface and the ability Action IQ team to resolve tasks with quick response. Review collected by and hosted on G2.com.

Sometimes it takes time when doing export. Review collected by and hosted on G2.com.

I love how easy it is to map journeys and focus on customer personalization within the platform. Awesome tool for segmentation/audience creation. Clean UI. Review collected by and hosted on G2.com.

It would be great to be able to get more dashboarding/reporting within the platform. Review collected by and hosted on G2.com.

I love how easy it is to push audiences into engines such as Google Ads. Creating audiences and pushing is a breeze and takes no time to do! Review collected by and hosted on G2.com.

I would love to see more tips and tricks pages to understand how to best use ActionIQ. Review collected by and hosted on G2.com.

AIQ makes it easy to create audiences by making the variables / columns understandable, and in a non-SQL manner, which is super helpful for many non-technical marketers. Also, having access to AIQ Journeys has allowed for our tests to maintain success via automations. Review collected by and hosted on G2.com.

On occasion, the platform can move quite slowly. I've noticed this occurs mostly when opening the platform for the first time, or when I'm looking to copy an audience. Review collected by and hosted on G2.com.

The flexibility of the platform has been amazing. From the IT standpoint - it has been extremely easy to support our company's marketing team with a powerful tool that lets them gather insights on customer behavior and actionable information to better target marketing campaigns. The Action IQ team themselves are incredibly responsive, and any issue we have faced has been quickly resolved by their team with creative and effective solutions tailor built to our needs.

It is extremely easy to manage with robust role based security and IP whitelisting to aide in keeping customer data secure. Review collected by and hosted on G2.com.

The only negative aspect we have yet to come across has been difficulty with our own data being incomplete or incorrect and not working well with the initial setup of the platform itself, but again, the Action IQ team was quick to find and implement a solution to these problems that kept us rolling and allowed us to realize value in our investment.

The only feature from the IT side that I wish would be implemented is SSO and MFA with Azure AD in addition to the IP whitelisting measures that are already in place. Review collected by and hosted on G2.com.

Audiences sizes count is very clear. I also enjoy how customizable audience view is. Review collected by and hosted on G2.com.

Hard to find audience parameters and details. Sometimes when pushing audiences into Google or Facebook audience name coding is not reflected. Review collected by and hosted on G2.com.

Easy to go in and pull custom, unique audiences for targeting and have them automatically imported into the social platform. Review collected by and hosted on G2.com.

I'm not familiar enough with all the tools within the platform to have a dislike. Review collected by and hosted on G2.com.

It's very useful for building omnichannel segments and getting quick customer counts for audiences. Review collected by and hosted on G2.com.

Sometimes it can be challenging to build complex segments and there should be a data dictionary to help with all the fields and attributes available. Review collected by and hosted on G2.com.