ActionIQ Reviews & Product Details

The entire org is very transparent, and collaborative, and leadership is accessible to our team for guidance & to understand the "art of the possible". SMEs are easily accessible through our account team when we need their insights, both as a reactive ask from our team, and as proactive recommendation from the account team. Review collected by and hosted on G2.com.

Wouldn't say "like least" but with new features that we implemented, some more growing pains on both sides as we figure out how to implement, but collaborative approach to the solution. Review collected by and hosted on G2.com.

ActionIQ has a wonderful team of experts that not only know their product like the back of their hand but also take the time to understand your business goals and how their platform can help you achieve. They are proactive with bringing new ideas and developing roadmap for key initiatives to accomplish to keep the entire organization accountable. In addition, their reps are wonderful at training and providing the resources needed to get those using up to speed.

The platform itself is user friendly and a great way to organize all first party data, generating customer journeys and doing so at scale. Review collected by and hosted on G2.com.

Reporting capabilities and the need to incorporate SQL in some instances of the audience generation process. Review collected by and hosted on G2.com.

ActionIQ is a great tool for storing our customer data and making it usable for campaign segmentation. I think in general it is set up in a way that makes sense, with all the different tabs clearly providing different activities you can do. There are many out of the box integrations which makes it very easy to continue making this the home for all of our data. The support team that I work with is lovely, always available, and have great problem-solving "can-do" attitudes. Review collected by and hosted on G2.com.

I dislike that attributes have to be written in SQL and I think it adds an unnecessary layer of complexity to the platform. I wish that you could just drag and drop fields like other simpler platforms, like Eloqua for example. I think there are often platform limitations and it seems like the kinks are still being worked through. There are often platform failures and unfortunately there doesn't seem to be a way to mass pass/unpause when these errors occur. Review collected by and hosted on G2.com.

ActionIQ's biggest strength is its highly refined data modules and the high amount of composability it offers. Data ingestion and the resultant analytics are spot on and the integrations on offer especially with data warehouses are plentiful. Review collected by and hosted on G2.com.

They need to improve their campaign delivery features. They promised to introduce generative AI features for prompt-based profile building but that has been significantly delayed. Review collected by and hosted on G2.com.

The easy user interface empowers even the least technical business user to utilize and leverage the platform. As I often collaborate with marketers to use the platform and build out audiences, the fact that AIQ has a very seamless UI/UX ensures that they are effectively able to use the platform and it doesn't instill that daunting sentiment that oftentimes a more technical heavy platform would. Review collected by and hosted on G2.com.

The inability to have visibility into a lot of success/failure metrics. For example, when we enable a campaign/journey through AIQ - we would like to know how successful that campaign or journey was. Review collected by and hosted on G2.com.

From the Data Engineering perspective our company was able to load millions of customer records into Action IQ from a variety of structured and semi-structured data sources in a matter of days. Prior to using AIQ, we had various data silos sitting across our Postgres, Hive and S3 data lake stores and each silo had its own access and integration patterns. AIQ provided a platform with which we could simply and intuitively integrate data from all of these various services. We simply pulled Parquet file snapshots from each of the sources on a daily basis into a shared S3 location and let AIQ do the rest. Since the data ingestion process into AIQ is mostly the same for each disparate data source, we wrote a simple ETL job in PySpark and were able to reuse the same script for all 5 of our distinct data sources. Review collected by and hosted on G2.com.

It was easy enough to pass data (in Parquet format) over to a shared S3 location for AIQ to pick up but, we lost some visibility into the general CDP integration process after this data was passed over. We needed some assistance initially from the AIQ engineering team to verify that the data we were sending over was being joined and upserted in their platform as expected. The AIQ engineers who assisted us were very knowledgeable about the inner workings of their integration platform and the data verification process (from our load to their ingest) went pretty smoothly after the initial round of technical debriefing. Review collected by and hosted on G2.com.

Ability to copy previous audiences and flights for future activities. Review collected by and hosted on G2.com.

The flight process is bulky. There are too many steps to get something done. Also, I wouldn't say I like getting a pushback whenever we would like a change or improvement. It is apparent that AIQ is not looking to customize this tool for their clients. In addition, I do not like when a change is made without the ability to test it first. They never made a staging environment available for us to test functionality prior to promoting it to a live environment. AIQ does not have the ability to provide email notifications when a file is uploaded and that would be helpful. Review collected by and hosted on G2.com.

ActionIQ has helped us reduce strain on our analytics team by allowing our marketers to create their own audiences with a simple, intuitive UI. We began using the platform in 2019 and have increased our usage every quarter not only with more marketing teams, but also with more advanced features and variables. ActionIQ has proven more than capable of handling our customer journeys, personalization, and advanced segmentation. Their support team is world-class and genuinely care for our business and align themselves with our company and team goals. Their engineers are constantly at work to improve their already-excellent platform which gives us things to look forward to each quarter. Review collected by and hosted on G2.com.

Reporting is a bit limited, however they are aware of this and are honest and up front about it. They are working on improving reporting and dashboarding and are considerate of feedback. Review collected by and hosted on G2.com.

AIQ's user-friendly interface makes it easy to quickly begin getting insights on your audiences and develop segments from the get-go. The Journeys tool has been invaluable for us, allowing us to launch several automated tests and campaigns with ease. Launching these with just our prior tools would have been unimaginable and have taken much more resources. To see the tool improve year-over-year has also been fantastic. The fact that you can now connect journeys and adjust how often someone can re-enter a journey shows that the product is being improved with the marketer in mind. Review collected by and hosted on G2.com.

AIQ houses so much useful data, and more robust dashboard/visualization features would add immense value to the platform. Although you can track audiences over time, see audience overlaps, and view variable distributions, there are not many options past that. The dashboards are a little limiting in that you can't see all the raw data points or export the data to be used off the platform. Review collected by and hosted on G2.com.

There's a lot of things available to do in AIQ - you can create segments, journeys, or one off activations all in one platform. Review collected by and hosted on G2.com.

In comparison to other systems I've used, I don't find AIQ to be as user friendly. It requires some knowledge of SQL and isn't necessarily the most intuitive experience. Review collected by and hosted on G2.com.