Acoustic Campaign Pros and Cons

With Acoustic Campaign it is very simple and easy to send the email list to our clients and company whenever there is a requirement by. To send the policy of insurance to customers is very easy and simple. To do the integration of the data is very simple through their excellent functionalities. The opportunities to send the data are of a wide range. They have great automation capabilities. We can easily set up and do the automation quickly and faster. Review collected by and hosted on G2.com.

Acoustic Campaign does not have the grouping features of the reporting. We have to do the general report pull and deliverability pull and we have to do all the reporting separately. Review collected by and hosted on G2.com.

It is a highly comprehensive platform. The user needs it nowadays. It gives users’ the feature of reporting and gives them insights for a better experience. It gives users the option to do personalization and customization. Review collected by and hosted on G2.com.

The reporting feature is time-consuming and slow. This is to process information and emails. The documentation of the product is slow and it agitates the user up to a great level. It also offers segmentation and list management. It helps people up to a great level. It offers many unique features. Review collected by and hosted on G2.com.

Powerful API and ability to use unique events to track people across a website. Good programming and automation tools. Review collected by and hosted on G2.com.

Interface is rather clunky across the board. It works if you know where to go and what button to push. Email building interface is getting better but still a big weak point. Plan to design your emails somewhere else and import them into acoustic. Review collected by and hosted on G2.com.

There wasn't much to really like about Acoustic since I went from using Hubspot to such a dated system. Review collected by and hosted on G2.com.

I hated how long it took to upload lists and how templates would constantly break. Review collected by and hosted on G2.com.

When it comes to Acoustic Campaign, I like how easy it is to send an email. It is also very easy to manage your database of contacts. The ability to test emails is also easy to do. Review collected by and hosted on G2.com.

In regards to what my team and I dislike about Acoustic Campaign is the number of service outages we have gotten from the Support Team. For example, one of our emails only sent to 40% of our contact list due to an incident on the backend. Review collected by and hosted on G2.com.

Acoustic campaign is decent marketing automation platform through which anybody can start designing the marketing campaigns for Email, SMS, Direct mail and push notification and social media marketing campaigns. A/B testing we can perform with multiple subject line and choose the best one with mail open rate. We can easily manage our customers data and start sending personalized marketing campaigns to the customer to drive lots of traffic to the website and mobile application. Review collected by and hosted on G2.com.

I do not have any dislike for this platform. Everything is perfect with Acoustic Campaign and all marketing campaigns and promotional campaigns are going out easily. Review collected by and hosted on G2.com.

Acoustic campaigns are the most effective and efficient tool to eshtablish connection with the prospects who are looking for a solution. Being a versatile tool, it can be integrated with multiple sources, hence giving the businesses a single stop for all kind of communications. Managing the data, Marketing automation are the best part of this. Review collected by and hosted on G2.com.

Integration is one of the grey area where improvement can be done. The process is different in case of every 3rd party business. To create a seamless experience, this can be made easy. Review collected by and hosted on G2.com.

It helps engage the right audience at the right time when they are looking for your product and services. It provides audience insights of their interest and behavior. Review collected by and hosted on G2.com.

Need to give more segments in data visualization that would help the marketer to slice different segments, optimization would be increased and better decision making would be marked. Review collected by and hosted on G2.com.

The user interface is minimalistic and self-guided, which makes it easier for marketing professionals to get started with ease. Journey builder for campaign with drag and drop feature allows for quick campaign setup and customizable dashboard makes it easy to setup preferred analytics view. Review collected by and hosted on G2.com.

Platform pricing is expensive when compared to other automation platforms like mailchimp, lead squared and sugar CRM. Pre-built integration options to CRM, DMP is limited Review collected by and hosted on G2.com.

What immediately impressed me about Acoistic was its functionality and tools for email marketing and automation. It was also internally organized as an app and could easily accomodate data and information from several projects at enterprise level. Review collected by and hosted on G2.com.

It can be better intuitive especially for new users who are a) new to email marketing and b) familiar to email markwting but not the app. I needed several runs with IT and Marketing to teach us in the education sector how to operate the app. Review collected by and hosted on G2.com.