Accutics has adapted so fast since the first proof-of-concept and today's capability. Also, the teams are well connected and know in-depth how to solve for different use-cases on taxonomy in general in a large corporation setup. Review collected by and hosted on G2.com.
I have not had any negative experience with them. Review collected by and hosted on G2.com.
18 out of 19 Total Reviews for Accutics
Overall Review Sentiment for Accutics
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Apart from having a seamless and intuiative new platform to ensure we have a consistent tracking taxnomony across the business, as well as utilising additional features like auto tagging, custom QR codes, short URLs and much more, the team are a pleasure to work with - are always courteous, timeley and responsive to any challenges or requiremnts. We've built a great relationship and Accutics would make a great partner for any business looking to steamline and standardise their tracking. Review collected by and hosted on G2.com.
No downsides, there are many features above and beyond just a tracking taxonomy it's just a case of taking advantage of all of them! Review collected by and hosted on G2.com.
As a marketing analytics agency consultants, we see time and time again that media naming conventions and tracking parameters are often overlooked or mismanaged by media agencies or clients who don't appreciate the downstream impact it can have on their insights and campaign performance.
Accutics solution is the perfect antidote to these challenges with integrations with all major media buying platforms an intuitive UI that simplifies these processes. We have seen first hand how this impacts our clients businesses across compliance, accuracy and ultimately return on marketing investment. Review collected by and hosted on G2.com.
Nothing to note! Its a great product backed by a very solid and experienced team Review collected by and hosted on G2.com.
When operating in complex martech setup Accutics definitely helps make tracking and stiching data easier and consistent. This is especially necessery when dealing with questions of campaign attribution and effect of campaign on business baseline. We operate in failry complex martech setup where a part of adevrtisemnt is done via GMP and part is done in different ad engines while measurment is done in Adobe Analytics, as well as engines and GA. This is done across 15+markets and for us it is imperative that we have consitent tracking on the campaigns that allow us to reach a proper level of granularity when slicing the campaign data for reporting, this would not be possible without Accutics. The system is easy to use and support is fairly good with Accutics team hosting some of world renowened experts in tech space such as Frederik Werner. Review collected by and hosted on G2.com.
The guys and girls at accutics steer it quite well so there is nothing to dislike. Occasionally you may get a slower reponse time but even with those delays the projects move forward with minimal delays. Review collected by and hosted on G2.com.
Love teh tool - Accutics, it helped us streamline the campaign structure in a better way and to keep all the tracking uniform and consistent across the channels with our preferred taxonomy. The crew has been really helpful, and our project has been easy to implement with their knowledge and experience. Review collected by and hosted on G2.com.
There is nothing that I dislike about Accutics so far. The featue, the support has been excellent. Review collected by and hosted on G2.com.
Before the platform upgrade in 2023, the user interface and navigation were quite simple yet effective. For the new platform, I appreciate the new features like additional layers of customization per fields at a user level and easier ways of editing data sets. Review collected by and hosted on G2.com.
The previous version of the platform was restricting adding visibility rules to individual fields - the newer version has that feature now. Overall, the new design does have a bit of complexity or glitches sometimes. Given that it is a new platform, I am looking forward to continuous improvements. I do wish there were features like team approvals within the platform which would allow our teams to get approvals quicker and in the same place than using external elements to make this happen. Review collected by and hosted on G2.com.
- Accutics is an excellent tool for keeping governance and track of the digital marketing campaigns launched.
- Keep the naming convention in-platform platforms as in the tracking parameters (UTM or CID) for the Analytics tools.
- You can integrate Accutics information into your Analytics setup enabling costs and return over investment into your Analytics setup.
- The customer service is great. They always guided us on the best usage of the tool and showed us how to extract the most of it.
Since we implemented Accutics we could create governance and track of our digital marketing activities. Review collected by and hosted on G2.com.
There is nothing that I dislike about Accutics.
When I said to them that it was hard for our team to keep the fields updated in the Accutics platform, they came up with solutions to automate the work and still keep the governance. So I just have to say kudos to the team for the support. Review collected by and hosted on G2.com.
Accutics' "Standardize" tool gives marketers the ability to help standardize naming conventions. It has a good UX Review collected by and hosted on G2.com.
The "Validate" tool needs to be able to connect to more marketing platforms. Additionally, building logic in there is not as easy as in their "Standardize" tool Review collected by and hosted on G2.com.
Since Accutics became part of our work team, it has been a fabulous tool to keep track of all the activities of each campaign and obtain a return on investment (ROI) having a better visualization and thus meeting the objectives.
On the other hand, the advice they provide has been valuable and always timely. Review collected by and hosted on G2.com.
There is nothing that in the past or present dislikes me, I am satisfied. Review collected by and hosted on G2.com.
Their expertise and knowledge have played a role in implementing our project. The platform itself fills a gap in our strategy and proves to be an invaluable tool. Review collected by and hosted on G2.com.
Accutics lacks customization options and flexibility. This limitation hampers our ability to tailor analytics. The interface can sometimes feel clunky and challenging to navigate. Review collected by and hosted on G2.com.
Accutics has brought structure and consistency to our tracking across paid and organic and continues to evolve new tools to improve the integration of data across channels Review collected by and hosted on G2.com.
As with all tool sets, it takes time and effort to drive implementation across agencies and internal groups.
Onboarding of new data sources into Accutics and migrating users has been challenging to get done. Review collected by and hosted on G2.com.
