Amazon DSP Reviews & Product Details

The Amazon DSP is easy to use and set up. Their customer service is fast and reliable whenever you have an issue with it. It is easy to integrate and advertise new products. The features that it has are good and easy to use. Review collected by and hosted on G2.com.

Probably the think that I dislike the most about Amazon DSP is that is not so easy to create campaigns/ orders in bulk. Review collected by and hosted on G2.com.

Amazon DSP (Demand-Side Platform) is a game-changer in the world of digital advertising. As an advertiser, I have been thoroughly impressed with the remarkable results and the level of precision this platform offers. It has truly transformed the way I approach and execute my advertising campaigns.

First and foremost, the targeting capabilities of Amazon DSP are unparalleled. With access to Amazon's vast treasure trove of customer data, it allows me to precisely reach my desired audience. The platform provides a wealth of targeting options, including demographics, interests, behaviors, and even real-time shopping signals. This level of granularity ensures that my ads are reaching the right people at the right time, maximizing the chances of conversion.

Furthermore, Amazon DSP's ability to extend beyond the Amazon ecosystem is a significant advantage. It offers access to a vast network of premium websites, apps, and devices, allowing me to reach customers wherever they are on the internet. This cross-platform reach has expanded the visibility of my brand and significantly increased my campaign's overall effectiveness.

The reporting and analytics tools provided by Amazon DSP are also top-notch. The platform offers real-time campaign performance data, allowing me to make informed decisions and optimize my campaigns on the fly. The intuitive interface and comprehensive metrics help me track key performance indicators, measure the success of my campaigns, and identify areas for improvement.

The support and customer service provided by Amazon DSP are commendable. Their team of experts is readily available to provide guidance, answer questions, and assist in campaign optimization. I have always received prompt and helpful responses, which has further enhanced my experience with the platform.

One aspect that truly sets Amazon DSP apart is its integration with Amazon's advertising ecosystem. It seamlessly works with other Amazon advertising products, such as Sponsored Brands and Sponsored Products, allowing for a cohesive and synergistic advertising strategy. This integration offers a unique advantage for businesses looking to maximize their presence and sales on the Amazon platform.

In conclusion, Amazon DSP has revolutionized my advertising efforts. Its precise targeting, extensive reach, robust reporting tools, and excellent customer support make it a must-have platform for any advertiser. If you're looking to take your digital advertising to new heights and achieve remarkable results, I highly recommend Amazon DSP. Review collected by and hosted on G2.com.

While Amazon DSP offers numerous advantages and impressive features, there are a few aspects that some users might find less favorable. Here are a few potential drawbacks to consider:

Learning Curve: Amazon DSP can be quite complex, especially for beginners or those unfamiliar with programmatic advertising. The platform has a steep learning curve, and it may take time to understand its various features, targeting options, and optimization strategies. Adequate training and resources are essential to fully leverage its capabilities.

Minimum Spend Requirements: Amazon DSP often has minimum spend requirements, which might be a disadvantage for smaller businesses or advertisers with limited budgets. Meeting these minimums can be challenging and may restrict access to certain features or inventory. It's important to consider your budget and evaluate if the platform's requirements align with your advertising goals. Review collected by and hosted on G2.com.

I love the easy to use interface of amazon advertising. It allows me to see performance by setting up my own KPI metric dashboard. Also, different cuts and slices of data is possible while the ads are running. Review collected by and hosted on G2.com.

I would wish to see large duration of data as sometimes we ought to compare performance basis LYSP. But current platform gives ads data of last 3 months only. Like to like comparison on the platforms gets tougher. Review collected by and hosted on G2.com.

One of the best DSP for programmatic. Very helpful in reaching consumers quickly. Amazon DSP platform UI is also very friendly. All the required metrics are easy to find on the platform. Also, getting better results among all the e-commerce platforms. Review collected by and hosted on G2.com.

Sometimes the platform takes time to update the user interface. So it becomes little time taking thing. The ad uploading is quite a time taking process. The platform glitch is the only thing where it needs to improve. Review collected by and hosted on G2.com.

Amazon DSP offers advanced targeting, access to valuable customer data, diverse ad formats, cross-channel reach, real-time optimization, and integration with Amazon Advertising. These features benefit advertisers by enabling precise audience targeting, maximizing reach, optimizing campaigns, and measuring performance effectively. Review collected by and hosted on G2.com.

Some potential considerations with Amazon DSP include its complexity for newcomers, a learning period required for optimal campaign performance, higher budget requirements, limited control over ad placements, and the competitive advertising environment. Individual experiences may vary, so careful evaluation is necessary. Review collected by and hosted on G2.com.

The insights and data available to create orders and line items are so immense. Review collected by and hosted on G2.com.

The platform is tedious to use in terms of setting things up and editing. Review collected by and hosted on G2.com.

Amazon DSP provides a unique platform for providing more specific audiences for your Amazon ASINS and external websites to pull customers to Amazon from. Review collected by and hosted on G2.com.

The UI is clunky, and performing a lot of the creation actions and campaign management actions can be tedious and time-consuming. Review collected by and hosted on G2.com.

It's Easy to start and have need to keep inventory. Review collected by and hosted on G2.com.

Risk involve in this model, but this is very easy and there is no need to keep stock in warehouse and also Amazon DSP you just focus on Product hunt and suppliers Review collected by and hosted on G2.com.

It is easy and also flexible.

Most important it increases the visibility of the brands and helps in getting new and exiting audiences. Review collected by and hosted on G2.com.

Nothing. it is better now.there are no cons now Review collected by and hosted on G2.com.

Having a partnership with Amazon Ads allows us to sell the big brand name ad placements for Amazon, IMDb and Twitch, as well as access to Amazon's "premium" first party data. Review collected by and hosted on G2.com.

Amazon's platform has a lot of pain points and performance is not as good as they hype it up to be. Selecting specific placements can be confusing, targeting data is not very detailed, using vendors of theirs and contacting support reps is a nightmare and the ad policy team is very inconsistent. Review collected by and hosted on G2.com.