Discussions Marketing Automation

I'm looking for anyone out there who knows if there is an automation platform that supports B2B and B2C marketing in one place. i know Oracle has Eloqua and Responsys, but I'm trying to avoid buying and integrating multiple platforms.

I'm very interested in Hub Spot but comparing them to Pardot. Anyone know an pro's or con's only applicable to one or the other? They seem very similar with Hub Spot potentially having more inbound marketing tools vs just standards marketing automation. Is that accurate? Not sure how the... Lire la suite

My company is considering HubSpot for Marketing Automation and CRM. I'm hoping to get feedback from existing customers if anyone has reached limitations (or perceived ceilings) with HubSpot in terms of Marketing Contacts, # of emails/interactions per month, # of customers, support tickets,... Lire la suite

Pardot has been traditionally a step behind Marketo and Eloqua for enterprise marketing automation applications in terms of features/functionality, occupying a tier competing with Act-On and Hubspot for SMB accounts. Does it appear that Salesforce.com is maintaining that market positioning, or... Lire la suite

In Salesforce.com, the recommended flow through the happy path is to enter the system as a Lead, assign to a sales rep, rep works the lead and then converts to contact--either with our without an opportunity. That works well--unless a lead is initially entered as a contact, a lead is converted... Lire la suite

I've used Eloqua, Marketo and the likes to automate a lot of processes, run campaigns, and empower sales teams, marketing teams and even management teams and to be honest I have to say that the combination of 1 Mkt automation tool + 1 CRM tool usually gets the job done, but you see, my point is... Lire la suite