The ability to track and create reports for marketing and in-product interactions. We use Kissmetrics regularly for A/B testing and helps combine website conversions with in-product conversions.

The simplicity of sending our engagement metrics to KM via their API and not having to worry about hosting that data ourselves is very nice for a small company like ours. We have looked into more advanced systems and the work to get to a place of hosting our own data is quite daunting. This is a perfect quick solution for us at this point in time.

c'est très pratique et facile à utiliser, j'adore les rapports personnalisés