First and foremost Braze has an excellent Customer Success team who is always available for correspondence via email or Slack, and they will have monthly check-ins with you to ensure Braze is meeting your goals and expectations. You develop a true 1:1 relationship with your CSM and genuinely feel like you are important to Braze. For me, this is a big difference between Braze and other ESPs. As for the tool itself, Braze is a tool we use every single day and is a core component of our business. It is easy to get engagement metrics at a glance or by individual campaign, and there are a lot of complex use cases within Braze that we have used to increase user engagement and conversion. These include liquid logic, which has allowed us to take personalization within our communications to new heights and the segment builder, which allows infinite filters so that we can target the right users at the right time. Canvas Builder makes it easy to create multi-channel touchpoints to the same users, and meet the needs of your customers at every step of the user journey. We have revamped or launched almost 10 completely different canvases just within the last 12 months.

Personalization improve customer engagement

It is an easy platform to integrate across the different systems we utilze.