Interface flexible et intuitive, perspectives étendues, facilité de mise en œuvre de nouveaux canaux en fonction des besoins de l'entreprise.

I like that it's very immediate to understand, and that you feel supported by its team if you were to ask for further clarifications. I like its implementations, and its numerous features, and integrations that help everyone do their job in the best way possible. I use braze on a daily basis, and it's always very fast, even when heavy projects are on the website.

We migrated to the Braze platform from SFMC over a year ago and have found it to be so much easier to use to execute our marketing messaging. Here's where we found the advantages: Personalization/Segmentation: Where Braze really stands out is in its ability to segment audiences in highly granular ways. Using a combination of behavioral, custom attribute, and location data, I can create very specific audience segments that ensure our messages reach the right people at the right time. Omnichannel Capabilities: Braze excels in its ability to execute omnichannel campaigns. We can seamlessly coordinate across channels like email and in-app messaging, all within one platform. The unified messaging experience for users has helped us to reach customers via email or on our site. In addition, we can also leverage Braze for our social media audiences and messaging, whether building lookalike or exclusion audiences for targeting. Flexible Integrations: Integrating Braze with our existing tech stack was relatively smooth. It also allows for other integrations, like Segment CDP, data warehouses, and many other third-party tools. Customer Support: Braze’s support team is knowledgeable and responsive. Additionally, they provide comprehensive resources such as webinars, documentation, and best practices guides that have helped us make the most of the platform. We've also leveraged the online community for asking questions and getting answers.