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I like that TikTok built its ad platform with a similar structure to Facebook ads. This makes it easier for marketers to switch over from platform to platform with ease.
I also like that under the 'assets' navigation menu, there is a page solely for 'comments' so you can easily monitor comments from users. FB makes it a little more difficult to do this.
Results-wise - we see that TikTok does drive a lot of impressions and traffic for a low cost. Avis collecté par et hébergé sur G2.com.
Conversions campaigns don't really deliver conversions. I understand that TikTok users are using the app to be entertained, but I also know that TikTok heavily influences purchasing behavior. TikTok needs to do a better job of making this a shoppable platform. Avis collecté par et hébergé sur G2.com.
TikTok is a widely growing social media app - and the best way to get your business known is to advertise where many users are. So start advertising on TikTok as soon as possible - you'll be sure to get awareness and more conversions. Avis collecté par et hébergé sur G2.com.
I dislike how you aren't allowed to use certain music for ads as you would with regularly posting a TikTok. Ads are limited to choices of music. There should be more songs to choose from. Avis collecté par et hébergé sur G2.com.
TIkTok ads did not take long to learn as the user interface is similar to other ad platforms that have been around for years. Avis collecté par et hébergé sur G2.com.
I think there is more information TiKTok should be offering on your ads. Right now, it is more high level insights. Avis collecté par et hébergé sur G2.com.
There are minimal inputs to the actual meat of the ad. It's just a video, a very short caption, and a url. There aren't really many other variables at play here, which makes creative iteration very easy, as it can be difficult to find creative that works. Avis collecté par et hébergé sur G2.com.
A lot. The conversion tracking UI needs a lot of work, regardless of the fact that iOS14 is making advertising more difficult in general. Also, the UI for boosted posts is rather confusing, and there are some weird quirks while setting up ads that are weird. It also doesn't do a good job of setting up dynamic creative that can be useful in a consumable way. Avis collecté par et hébergé sur G2.com.
simplement parce que la plupart du monde utilise maintenant cette plateforme, si vous voulez atteindre le plus grand public, alors c'est le bon canal Avis collecté par et hébergé sur G2.com.
Je n'ai encore rien rencontré à ne pas aimer honnêtement. Avis collecté par et hébergé sur G2.com.
tiktok ads have a month the best CPMs in paid ads Avis collecté par et hébergé sur G2.com.
they are not the most efficient in terms of CPA and require investments in creative Avis collecté par et hébergé sur G2.com.
Je pense que TikTok est excellent pour la visibilité et la notoriété de la marque. Les vidéos fonctionnent mieux que les images statiques. Il y a de grandes capacités de ciblage. Avis collecté par et hébergé sur G2.com.
Rien. Je pense que c'est une plateforme très nouvelle et émergente. Je souhaite qu'il y ait plus de données pour des points de référence appropriés sur TikTok. Avis collecté par et hébergé sur G2.com.
I like the tik Tok ads because they have a higher demographic reach than most social media platforms Avis collecté par et hébergé sur G2.com.
Nothing at all. The mechanics of the app are pretty easy to maneuver around with. Everything is pretty much set in stone as far as making videos, editing, and adding music. Avis collecté par et hébergé sur G2.com.
