Lors de l'évaluation des deux solutions, les évaluateurs ont trouvé Amazon DSP plus facile à utiliser, configurer et administrer. Les évaluateurs ont également préféré faire des affaires avec Amazon DSP dans l'ensemble.
Using the Amazon DSP help in marketing platform to deliver good leads.
The UI seems to slow at times and it keeps loading at times not to often but it happens and also the UI layout can be improved since it feels like old layout structure.
Easy to apply third party data solutions for audience targeting
While Conversant was able to target a broad scale, the audience they reached wasn't the most qualified in-market shoppers.
Using the Amazon DSP help in marketing platform to deliver good leads.
Easy to apply third party data solutions for audience targeting
The UI seems to slow at times and it keeps loading at times not to often but it happens and also the UI layout can be improved since it feels like old layout structure.
While Conversant was able to target a broad scale, the audience they reached wasn't the most qualified in-market shoppers.