- Bitly is a link management platform that shortens URLs, creates QR codes, and provides analytics on link performance.
- Users frequently mention the ease of use, the ability to create custom, branded links and QR codes, and the comprehensive analytics that provide insights into click-through rates and geographic data.
- Reviewers noted that the platform has limitations such as the inability to change a shortened link without a pro account, limited design options for QR codes, and the dependence on an external service for link management which could lead to inaccessibility if Bitly experiences downtime.