Ressources Plateformes de marketing d'influence

In the initial years of social media, online ads served as a major channel for brands to showcase and market their products and services. With the increasing use of the internet, customers expect online ads to be seamless. However, 79% of customers feel that they are being tracked because of retargeted ads, and many others find sudden ad pop-ups pushy, thus choosing to block traditional ads from their devices. This creates a trust gap between brands and customers who now want information only from trustworthy sources. This has led to brands turning to influencer marketing to help grow their presence in the market. 

When you think of an “influencer,” what comes to mind? Kim Kardashian promoting “detox tea” on social media? A beauty guru on YouTube showing off the latest MAC eyeshadow palette? A festive image of Santa Claus enjoying a bottle of Coca-Cola?