User friendly on both sides (for company and end user). Easy also to adapt the chat to your liking/preferences (look and feel).

Design and experience of Pure Chat is amazing. It is very use to use and looks very satisfying. Easy to customise and allow it to nicely fit in with your website. Quick replys too for quick replies to commonly asked questions.

That you get to interact with people visiting your site as well as see information on where they are visiting the site from and that it saves their name in the system once you put it in. I also like that the interface is user friendly and you can easily toggle yourself as being available and unavailable as well as invite someone to a chat when you need to leave so you don't have to leave a conversation unfinished.