As a user, I found the platform’s ability to deliver actionable data to be one of its strongest attributes. This comprehensive data helps in making informed decisions and fine-tuning marketing strategies effectively.
One of the standout features of Madison Logic is its dedicated account representatives. The reps are not only knowledgeable but also exceptionally helpful, providing support and guidance whenever needed. Their assistance has been invaluable in navigating the platform and optimizing its use to meet our specific marketing objectives. Reseña recopilada por y alojada en G2.com.
The platform’s usability and customizability leave something to be desired. While the functionality is there, greater flexibility in customizing the program dashboard layout and data points included would greatly enhance the experience. Reseña recopilada por y alojada en G2.com.
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Madison Logic makes content syndication simple and scalable, helping us reach our target accounts with relevant thought leadership. The platform provides robust audience targeting capabilities, allowing us to focus on ideal personas within key accounts. The integration with our CRM and marketing automation tools ensures a seamless lead flow, making it easier to nurture and engage prospects. The reporting dashboards provide useful insights into lead performance and engagement trends. Reseña recopilada por y alojada en G2.com.
Lead pacing and distribution can be inconsistent, making it challenging for SDRs to receive a steady flow of leads. Account-level lead caps sometimes prevent us from hitting our total lead goal, requiring adjustments that impact campaign diversity. Additionally, campaign activation turnaround times could be faster to ensure a more agile execution. Reseña recopilada por y alojada en G2.com.
They deliver excellent results. Not only that, they have gone out of their way to help us with additional insights, supporting our strategy and provided support throughout our journey. They have a team I trust and partnering with them has been a first-class experience. Reseña recopilada por y alojada en G2.com.
US based, which has created challenges re data sharing and contracting due to jurisdictions. But, again, the team have worked hard to resolve these issues and we now have a workable arrangement for the future. Reseña recopilada por y alojada en G2.com.
Tienen acceso a datos y audiencias que generan clientes potenciales de alta calidad para nuestro negocio. Con la capacidad de ejecutar campañas de display y una variedad de programas de sindicación de contenido, vemos resultados rápidamente. El soporte al cliente es rápido y la implementación es fácil. Reseña recopilada por y alojada en G2.com.
Nada se me ocurre. A veces, con la transferencia de ventas a éxito del cliente, algunos detalles estratégicos pueden perderse, pero eso es una solución fácil. Reseña recopilada por y alojada en G2.com.
Los servicios, la gestión de cuentas y el soporte de éxito del cliente son excepcionales. La sindicación de contenido y ABM están completamente integrados. Definitivamente recomendaré comenzar una relación con ML para estrategias de generación de demanda. Reseña recopilada por y alojada en G2.com.
Hasta ahora nada. Gran plataforma, con grandes equipos y excelentes servicios. Reseña recopilada por y alojada en G2.com.
Like the intuity - helps with our outbound process and give context to our IB leads. Overall useful. Reseña recopilada por y alojada en G2.com.
Can be a little bit busy - multiple options that have similar functionality - not a big thing but I think it could be simplified slightly. Reseña recopilada por y alojada en G2.com.
Madison Logic has been a game-changer for our digital marketing team, significantly enhancing our Advertising and ABM efforts. The platform's performance has been exceptional, allowing us to reach and engage our target accounts across multiple media channels with precision. The variety of tactics available—from content syndication to display advertising—offers us flexibility to adjust our approach based on campaign needs, driving impactful engagement throughout the buyer’s journey. One of the standout features is the depth of audience insights, which has enabled us to refine targeting and deliver highly relevant content that resonates with key accounts. Overall, Madison Logic has proven to be a reliable, powerful tool that helps us drive results and maximize ROI. Reseña recopilada por y alojada en G2.com.
The Platform user interface and how the data is presented could use some improvements. In addition it's wonderful working with our account team but would be ideal to also have our digital marketers have access to upload account lists and analyze insights to help speed up the planning process. Reseña recopilada por y alojada en G2.com.
- Quality of data provided
- Guaranteed number of leads per campaign
- Lots of methods to communicate with prospects (email, display ads)
- Data gathered between campaigns can be used to optimise the next set
- Easy to navigate around
- Data passes through to Marketo and CRM Reseña recopilada por y alojada en G2.com.
- User interface can be jarring to begin with, but once you get to grips with it, it makes sense
- Content can only be used twice ocross campaigns, can't repeat more than that Reseña recopilada por y alojada en G2.com.
Desde el principio de nuestra colaboración con Madison Logic hasta la entrega de nuestro programa de proyecto y el uso de las herramientas proporcionadas, ha sido una experiencia fantástica y desearía que la hubiéramos descubierto hace 6-12 meses.
Toda la plataforma de ML ha sido un placer simple y efectivo de usar y aprovechar, y la experiencia del cliente proporcionada por el equipo designado de ML ha sido fantástica. Continuamos usando las herramientas diariamente para ayudar a nuestro negocio. Reseña recopilada por y alojada en G2.com.
No hay nada que no nos haya gustado de las experiencias que hemos tenido y lo recomendaríamos encarecidamente a cualquier organización que busque pensar y hacer algo fuera de lo común. Reseña recopilada por y alojada en G2.com.
Lots of scale, fully staffed teams, operational excellence Reseña recopilada por y alojada en G2.com.
We have had some performance issues with their platform in the past but is to be expected. Reseña recopilada por y alojada en G2.com.
¡La parte de análisis de la plataforma es muy perspicaz! Excelentes gráficos para reuniones de liderazgo. Reseña recopilada por y alojada en G2.com.
Podría ser un poco más fácil de usar desde el punto de vista de los informes. Reseña recopilada por y alojada en G2.com.
