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Reseñas y detalles del producto de Hootsuite

Descripción general de Hootsuite

¿Qué es Hootsuite?

Demasiadas marcas fallan en lo social. La tuya no tiene por qué. Comienza con las herramientas adecuadas. Miles de marcas confían en la plataforma y soluciones de Hootsuite para lanzar campañas sociales brillantes, ofrecer experiencias de comercio social de 5 estrellas y gestionar todas sus conversaciones con clientes en un solo lugar. Con Hootsuite, puedes programar publicaciones con confianza en múltiples redes sociales (incluyendo Instagram, TikTok, Threads, X (Twitter), Facebook, LinkedIn, Pinterest y YouTube), gestionar contenido social orgánico y pagado juntos, seguir fácilmente las conversaciones con clientes y obtener información procesable en tiempo real de las redes sociales para tomar decisiones empresariales críticas, todo desde un panel intuitivo. Como la solución de gestión de redes sociales más confiable del mundo, Hootsuite puede prepararte para el éxito con certificaciones de expertos, formación y asesoramiento en marketing social, escucha social, atención al cliente y comercio social. Lleva tus resultados más allá y obtén más de lo social con Hootsuite.

Detalles Hootsuite
Sitio web del producto
Idiomas admitidos
Arabic, German, English, French, Italian, Portuguese, Spanish
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Descripción del Producto

Hootsuite es el líder en gestión de redes sociales, confiado por más de 18 millones de usuarios. Con Hootsuite, puedes programar publicaciones con confianza, participar en conversaciones y seguir tu rendimiento social, todo en un solo lugar, dándote las herramientas adecuadas para hacer crecer tus marcas, negocios y relaciones con los clientes a través de las redes sociales.


Detalles del vendedor
Vendedor
Hootsuite
Sitio web de la empresa
Año de fundación
2008
Ubicación de la sede
Vancouver, BC
Twitter
@hootsuite
7,056,759 seguidores en Twitter
Página de LinkedIn®
www.linkedin.com
1,664 empleados en LinkedIn®
Descripción

Hootsuite is a leading global provider of social media management software. With over 210,000 paid accounts and millions of users, Hootsuite powers social media for brands and organizations around the world, with unparalleled expertise in social media management, social insights, employee advocacy, social selling, and social customer care. Hootsuite's comprehensive, easy-to-use platform empowers brands and organizations to build enduring relationships with their audiences on social, at scale through social networks and 1:1 messaging channels. Hootsuite Academy, the industry-leading online learning platform, educates and inspires brands, organizations, and individuals about the power of social media. Hootsuite Academy has delivered over one million courses to over half a million people worldwide.


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Resumen proporcionado por:
Customer Engagement @ Hootsuite

Reseñas Recientes de Hootsuite

Usuario verificado
U
Usuario verificadoPequeña Empresa (50 o menos empleados)
5.0 de 5
"Very quick and efficient"
How simple it was to sign up and start the courses
Jessica F.
JF
Jessica F.Mediana Empresa (51-1000 empleados)
5.0 de 5
"Excellent Tool for Busy Marketers"
Hootsuite is very user friendly and easy to schedule our social media posts, freeing up valuable time for our busy team!
SK
Sowmya K.Mediana Empresa (51-1000 empleados)
5.0 de 5
"One amazing tool , great time saver"
Hootsuite deserves a huge shoutout, as it has reduced lot of manual work , introducing Ai post generator, has literally saved lot of my time, as mu...

Precios de Hootsuite

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Contenido Multimedia de Hootsuite

Demo Hootsuite - Monitoring
Monitor all of your social media profiles in one place and track the topics that matter to your brand.
Demo Hootsuite - OwlyWriter AI
We've trained OwlyWriter AI with all of our social media expertise. It writes captions for any platform, generates tons of post ideas, and helps you re-work your best content with the click of a button.
Demo Hootsuite - Scheduling
Plan social content as a team with an intuitive, shared calendar that features collaborative post drafts and built-in approval workflows.
Demo Hootsuite - Publishing
Create, publish and schedule engaging posts across your social channels.
Demo Hootsuite - Customer Engagement
Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.
Demo Hootsuite - Analytics & Reporting
Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives.
How to use Hootsuite in 4 minutes!
Reproducir vídeo de Hootsuite
How to use Hootsuite in 4 minutes!
How to use OwlyWriter AI to generate social captions in 60 seconds!
Reproducir vídeo de Hootsuite
How to use OwlyWriter AI to generate social captions in 60 seconds!

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Reseñas en Video

5,591 Hootsuite Reseñas

4.2 de 5
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5,591 Hootsuite Reseñas
4.2 de 5
5,591 Hootsuite Reseñas
4.2 de 5

Pros y Contras de Hootsuite

¿Cómo se determinan estas?Información
Los Pros y Contras se recopilan a partir de comentarios de reseñas y se agrupan en temas para proporcionar un resumen fácil de entender de las reseñas de los usuarios.
Pros
Contras

Sentimiento General de la Reseña para HootsuitePregunta

Tiempo de Implementación
<1 día
>12 meses
Retorno de la Inversión
<6 meses
48+ meses
Facilidad de Configuración
0 (Difícil)
10 (Fácil)
Iniciar sesión
¿Quieres ver más opiniones de revisores verificados?
Inicia sesión para ver el sentimiento de la revisión.
Las reseñas de G2 son auténticas y verificadas.
Anneke L.
AL
Administrative Assistant/ Social Media Manager
Pequeña Empresa(50 o menos empleados)
Más opciones
Revisor validado
Usuario actual verificado
Fuente de la revisión: Invitación de Vendedor
Revisión incentivada
¿Qué es lo que más te gusta de Hootsuite?

I run three different social media accounts and I love how easy is it to schedule posts on hootsuite and I am able to use the same captions for multiple posts. It also helps a lot by showing recommended times to post. I use it every week so I know posts are going out and I don't have to remember to be posting them at certain times. Reseña recopilada por y alojada en G2.com.

¿Qué es lo que no te gusta de Hootsuite?

The downside to hoosuite is some accounts have to be linked with Facebook and it doesn't always link the easiest to Facebook, every other app I have found very easy. Reseña recopilada por y alojada en G2.com.

¿Qué problemas hay Hootsuite ¿Y cómo te beneficia eso?

Hootsuite gives me peace of mind that my posts are going out to the right audiences at the right time as I can put posts out on multiple accounts at once and whenever it suits me. Reseña recopilada por y alojada en G2.com.

Sarah I.
SI
Marketing Manager
Pequeña Empresa(50 o menos empleados)
Más opciones
Revisor validado
Usuario actual verificado
Fuente de la revisión: Invitación de Vendedor
Revisión incentivada
¿Qué es lo que más te gusta de Hootsuite?

Having all my social channels in one place makes scheduling, monitoring, and engaging with my audience incredibly easy. The platform provides fantastic insights that help me track performance and refine my strategy. Plus, the AI-powered prompts and recommendations are a huge time-saver, making content creation more efficient and effective. The customer support is also top-notch—always helpful and responsive. Reseña recopilada por y alojada en G2.com.

¿Qué es lo que no te gusta de Hootsuite?

One of my biggest frustrations is the inability to fill in finer details for Reels and Stories when scheduling. I still have to use Meta Business Suite for that, which is exactly what I was hoping to avoid. Additionally, transitioning to Hootsuite’s reporting from Meta Business Suite hasn’t been the easiest—the alignment just isn’t there, making it harder to track performance in a way that feels familiar. Reseña recopilada por y alojada en G2.com.

¿Qué problemas hay Hootsuite ¿Y cómo te beneficia eso?

Having all my social channels in one place makes scheduling, monitoring, and engaging with my audience incredibly easy. Reseña recopilada por y alojada en G2.com.

Justin C.
JC
Digital Media Manager
Mediana Empresa(51-1000 empleados)
Más opciones
Revisor validado
Usuario actual verificado
Fuente de la revisión: Invitación de Vendedor
Revisión incentivada
¿Qué es lo que más te gusta de Hootsuite?

Hootsuite has been a great tool for managing social media, and overall, I’m really impressed with its features! One of the highlights for me is the reports it generates. They’re detailed and give great insights into how posts are performing. Plus, the ability to manually generate reports is a big plus—it’s super helpful when I need custom insights for specific campaigns or time frames. Reseña recopilada por y alojada en G2.com.

¿Qué es lo que no te gusta de Hootsuite?

One major issue is how slow they are to update channel-specific features. Social platforms evolve quickly, and Hootsuite often lags behind. A prime example is Instagram: the platform now supports up to 20 photos in a single post, yet Hootsuite can only handle 10. This delay in adapting to platform changes is frustrating for users who want to stay ahead with their content.

Additionally, the interface feels overdue for an overhaul. While functional, it often comes across as clunky and outdated, especially compared to some newer tools in the market. Navigating between streams or managing complex campaigns can feel more cumbersome than it should. Reseña recopilada por y alojada en G2.com.

¿Qué problemas hay Hootsuite ¿Y cómo te beneficia eso?

I think they arae continually working toward making the experience as a social media manager and digital listener as seamless as possible. Reseña recopilada por y alojada en G2.com.

Rose .
R
social media manager
Pequeña Empresa(50 o menos empleados)
Más opciones
Revisor validado
Usuario actual verificado
Fuente de la revisión: Invitación de Vendedor
Revisión incentivada
¿Qué es lo que más te gusta de Hootsuite?

As a social media manager, I oversee about nine platforms, including TikTok, Instagram, Facebook, and Threads. I appreciate how easy it is to filter through different channels, allowing me to see a comprehensive overview of the upcoming content for each brand.

I appreciate that Hootsuite has now integrated with third-party apps like Canva, which has saved me a significant amount of time by eliminating the need to download and re-upload content.

As a daily Hootsuite user, I enjoy that it creates an easy-to-understand inbox of comments and messages and that is allows me to comment back through Hootsuite. Reseña recopilada por y alojada en G2.com.

¿Qué es lo que no te gusta de Hootsuite?

While a detailed overview of the social week is certainly helpful, I would appreciate having a general monthly overview as well. This would allow me to see how many posts I have scheduled for each platform throughout the month. Additionally, it would be useful to understand how frequently content is posted on weekends versus weekdays, along with the specific times those posts are made.

Part of my role is to provide social reports, some insights are missing from the Hootsuite tabs, so I often have to find this information on the social platform itself, which is sometimes a good deal different to the results on Hootsuite. Reseña recopilada por y alojada en G2.com.

¿Qué problemas hay Hootsuite ¿Y cómo te beneficia eso?

Pulling together all the social platforms into one place is a really helpful and time-saving benefit of having Hootuiste. I also appreciate the third-party access to Canva, which has saved me a significant amount of time on creating separate content, and downloading and re-uploading this content to Hootsuite. It also allows me to re-use old content by updating the Canva art. Reseña recopilada por y alojada en G2.com.

Katrina H.
KH
Marketing Coordinator
Mediana Empresa(51-1000 empleados)
Más opciones
Revisor validado
Usuario actual verificado
Fuente de la revisión: Invitación de Vendedor
Revisión incentivada
¿Qué es lo que más te gusta de Hootsuite?

Hootsuite is a very simple to use planner to create, manage and track social media posts. The analytics and listening tools contain detailed information useful to my business' growth online. As a social media manager, I use Hootsuite everyday and am overall very satisfied with the service. I've been using Hootsuite for the last two years and never had an issue which required to contact their customer support team. Linking my pages and profiles took only a few moments and was extremely easy. Reseña recopilada por y alojada en G2.com.

¿Qué es lo que no te gusta de Hootsuite?

In parralel to Hootsuite I also need to use the free version of Buffer to allow me to plan Facebook Reels and YouTube Shorts. I would very much like for these to be available in Hootsuite as well. Also, Hootsuite seems slow in adding integration for new networks such as Bluesky, which seems to quickly be growing in popularity. Reseña recopilada por y alojada en G2.com.

¿Qué problemas hay Hootsuite ¿Y cómo te beneficia eso?

Having almost every platform grouped in one tool saves me a lot of time because I can create multiple posts at once. Also, as a Québec based French-Canadian business, all my posts must be duplicated and available in French. Hootsuite makes it easy to duplicate planned posts and add the translated text. I do wish the IA OwlyWriter had a built in translation feature. Reseña recopilada por y alojada en G2.com.

Elliot F.
EF
Business Development Manager
Mediana Empresa(51-1000 empleados)
Más opciones
Revisor validado
Usuario actual verificado
Fuente de la revisión: Invitación de Vendedor
Revisión incentivada
¿Qué es lo que más te gusta de Hootsuite?

The ease of scheduling social media posts across various platforms and accounts, the variety of features allows you to tag different accounts in the post whether that's for LinkedIn, Facebook or instagram (For example).

The ease of collaborating with other social media accounts is amazing too. The view of the platform is very easy to see your social media plan across the week without having to click between pages.

Customer Support is simple and easy to manage, by resolving those unnecessary notifications but highlighting messages to respond to. Reseña recopilada por y alojada en G2.com.

¿Qué es lo que no te gusta de Hootsuite?

The connectivity of some social media accounts that are not set-up with a bsiness account makes it awkward and complicated to post to other pages. Reseña recopilada por y alojada en G2.com.

¿Qué problemas hay Hootsuite ¿Y cómo te beneficia eso?

It simply solves the problem of having to swap and change between platforms - Facebook, Instagram, LinkedIn and X - for posting social media content. Ensure's more time is spent on the actual quality of the content rather than trying to get the content out on all the platforms. Reseña recopilada por y alojada en G2.com.

AS
Marketing Manager
Pequeña Empresa(50 o menos empleados)
Más opciones
Revisor validado
Usuario actual verificado
Fuente de la revisión: Invitación de Vendedor
Revisión incentivada
¿Qué es lo que más te gusta de Hootsuite?

I have used Hootsuite in all of my workplaces for a number of years and would recommend it to any marketer who needs to manage multiple social accounts. It's easy to use and makes posting across multiple accounts extremely efficient. The analytics feature is particularly useful and saves me a lot of time when generating reports about our account performance. Integration is easy you just need to reconnect your accounts every once in a while. Reseña recopilada por y alojada en G2.com.

¿Qué es lo que no te gusta de Hootsuite?

Downsides are that sometimes I have issues with linking different accounts within the text, so I need to copy/paste my post and post it directly on the relevant platform. I also find that the posting feature times out quickly so sometimes I lose my work. You also can't modify posts within five minutes of the posting time! Reseña recopilada por y alojada en G2.com.

¿Qué problemas hay Hootsuite ¿Y cómo te beneficia eso?

Hootsuite is helping us quickly post across four different social media accounts. It saves us time. It also provides us with a centralized area for all of our social media analytics which again, saves us a lot of time because we don't have to dig into each separate account to find the data. Reseña recopilada por y alojada en G2.com.

JO
Marketing Manager
Pequeña Empresa(50 o menos empleados)
Más opciones
Revisor validado
Usuario actual verificado
Fuente de la revisión: Invitación de Vendedor
Revisión incentivada
¿Qué es lo que más te gusta de Hootsuite?

Hootsuite is an absolute lifesaver for managing multiple social media accounts efficiently.

The scheduling feature stands out as a major time-saver, allowing me to plan posts across different platforms weeks in advance.

I love the real-time engagement tracking and detailed analytics. These insights help me refine strategies and ensure my content reaches the right audience.

The platform is reliable, constantly innovating, and backed by a responsive support team that truly cares. If you want a streamlined way to manage your social media presence and gain valuable insights, Hootsuite is definitely worth it! Reseña recopilada por y alojada en G2.com.

¿Qué es lo que no te gusta de Hootsuite?

The interface can feel a bit clunky at times, especially when navigating between analytics and scheduling dashboards. Additionally, the pricing may be a bit steep for small businesses or individuals who only need basic features. Reseña recopilada por y alojada en G2.com.

¿Qué problemas hay Hootsuite ¿Y cómo te beneficia eso?

It solves my problem of managing multiple social media accounts efficiently and staying on top of content creation, scheduling, and engagement all in one place. Instead of logging into each platform separately. Reseña recopilada por y alojada en G2.com.

Jane - Phatcha S.
JS
Marketing Officer
Mediana Empresa(51-1000 empleados)
Más opciones
Revisor validado
Usuario actual verificado
Fuente de la revisión: Invitación de Vendedor
Revisión incentivada
¿Qué es lo que más te gusta de Hootsuite?

The ease of scheduling content and being able to post across multiple platforms allows us to plan a thorough calendar. which is easy to change or update should we need to. Hootsuite also displays all of our content in a clear manner making it very user friendly. Reseña recopilada por y alojada en G2.com.

¿Qué es lo que no te gusta de Hootsuite?

When it comes to editing an alreday scheduled post, there is no option to edit across the platforms, but instead we need to click on each individual post (facebook, instagram etc) and edit the posts from there. It would be great to have the same seamless experience for editing as we do when scheduling. Reseña recopilada por y alojada en G2.com.

¿Qué problemas hay Hootsuite ¿Y cómo te beneficia eso?

We are able to schedule content in advance. As a school, our social media team does not operate outside of term-time so we are able to plan content months in advance and have everything scheduled so that even if we are not in the office, we are still able to post content. Reseña recopilada por y alojada en G2.com.

Marc M.
MM
Graphic Design &amp; Marketing Coordinator
Pequeña Empresa(50 o menos empleados)
Más opciones
Revisor validado
Usuario actual verificado
Fuente de la revisión: Invitación de Vendedor
Revisión incentivada
¿Qué es lo que más te gusta de Hootsuite?

The Hootsuite UI makes their approach to social media management seamless, straightforward, and easy to understand. All of their services are easy to find and I learn new tips everyday just by logging in and taking a look at my dashboard!

It has allowed me to schedule posts on their recommended days/times which facilitates my planning. Planning is much more straightforward and easy to do compared to meta suite and their obnoxious (and sometimes worthless tools... I mean, not once have I had issues uploading pictures at a high quality using Hootsuite, but when I used to use meta, they would compress my pictures and they would end up super pixelated!).

I use Hootsuite almost daily to either schedule posts, check how my linked accounts are doing, and I appreciate how up-to-date this platform is when it comes to platform outages or issues. I have recommended Hootsuite to other departments because of it's easy to use interface and the benefits of adding it to my social media management routine. Reseña recopilada por y alojada en G2.com.

¿Qué es lo que no te gusta de Hootsuite?

The only downsides I have seen on Hootsuite have been on the analytics page, although I have seen improvements since the time that I had notices the following issues: the reports didn't always display correctly when choosing specific widgets to see them in (the bar graphs, pie charts, etc.), the file sizes for image uploads was too small for my liking, and sometimes the recommended posting times aren't the best when it comes to user engagement. Reseña recopilada por y alojada en G2.com.

¿Qué problemas hay Hootsuite ¿Y cómo te beneficia eso?

Hootsuite helps me promote to my target audence based on age, location, and times when they are most active. I have also used its caption creator feature which facilitates copywriting for me! Reseña recopilada por y alojada en G2.com.