Reseñas y detalles del producto de DemandScience

There are very few tools out there that help demonstrate the impact of content on the sales cycle. BrightFunnel was able to aggregate data from every asset we published—so I knew which accounts downloaded a piece of content at what stage in the lead cycle. This was huge for our Account-Based Marketing initiative and scored big points with the sales team. More importantly, with BrightFunnel's multi-touch attribution, I was able to demonstrate that content was the leading influencer on pipeline after events. And we were spending tens of thousands of dollars on events, so the ROI of content was much higher. These metrics allowed our team to push for more resources allocated for content and helped our entire organization understand the importance of content on revenue. I will push to have BrightFunnel as part of my tech stack no matter where I go. Reseña recopilada por y alojada en G2.com.

There are a lot of ways to visualize data. It was important for each person on our team to understand what to pull and how to do it. There was some discrepancy there, but the success team was always there to help us get it right. Reseña recopilada por y alojada en G2.com.

The ability to target personas at key targets at our primary accounts and tier them based on our market whitespace. Our ability to test various messaging and ads is key to getting in front of essential contacts. Reseña recopilada por y alojada en G2.com.

The next level of this type of ABM solution would be zero in on the specific contacts that are hitting our content and track this back to our content marketing and CRM systems. Reseña recopilada por y alojada en G2.com.

I like that the tool offers consistent brand campaigns across users that can be managed at the system level by marketing. Reseña recopilada por y alojada en G2.com.

For this to be a real business driver you need to have a large sales team. For small business it is better value to manage the process yourself. Reseña recopilada por y alojada en G2.com.

I like the ability to see opportunities/touches across multiple campaigns Reseña recopilada por y alojada en G2.com.

I feel like I don't fully understand how to use BF to it's maximum potential. Also I wish it updated more frequently. Reseña recopilada por y alojada en G2.com.

How easy it is to search for the campaigns and the ability to view opportunities influenced by campaigns in SFDC through Brightfunnel. Reseña recopilada por y alojada en G2.com.

The parent campaign function in SFDC does not hold when the campaigns are synced to BrightFunnel which is frustrating since it would help us with grouping the ROI of programs where we have multiple SFDC campaigns. Reseña recopilada por y alojada en G2.com.

The tool runs the spectrum of needs, from quick hits (like orphan lead finder) to more scaled out campaign cleanliness tactics I think the tool is capable of achieving a lot. Reseña recopilada por y alojada en G2.com.

The UI is a bit clunky and its hard to figure out where things are that you need to find. Reseña recopilada por y alojada en G2.com.

Me gusta la facilidad de la plataforma. Una vez que la aprendes, es muy sencilla y tiene una gran experiencia de usuario. Terminus también ofrece un gran soporte, mientras aprendes la plataforma, han ofrecido múltiples entrenamientos y han ayudado a responder cualquier pregunta que pueda tener. Definitivamente han hecho un esfuerzo adicional para ayudarnos. La plataforma también tiene un gran sistema de informes, por lo que obtienes una gran visualización de cómo fue la campaña. Reseña recopilada por y alojada en G2.com.

Desde mi experiencia, no hay nada que me desagrade de la plataforma hasta ahora. Reseña recopilada por y alojada en G2.com.

Súper fácil de usar la integración de Salesforce. El precio bajo lo hace muy accesible para pequeñas y medianas empresas. Fácil de subir contenido creativo y llegar solo a personas que trabajan en tus cuentas objetivo. Reseña recopilada por y alojada en G2.com.

Las pruebas A/B y la integración avanzada de SFDC (para devolver datos a SFDC) requieren el doble del costo de la plataforma sobre el paquete base. Difícil saber a quién estás alcanzando en tus cuentas objetivo (qué unidad de negocio o títulos de trabajo). Reseña recopilada por y alojada en G2.com.

Atribución para oportunidades específicas, mostrando todos los muchos contactos a través de múltiples campañas. Reseña recopilada por y alojada en G2.com.

Necesito ver el rendimiento de campañas específicas y compararlo con otras campañas específicas. Entiendo que esto está por venir. Reseña recopilada por y alojada en G2.com.

The interface is intuitive, it is easy to set up new campaigns.

The integration with Salesforce allows for almost unlimited possibilities as far as targeting and campaign design. We're able to design incredibly targeted campaigns based on the account lists we have built out in Salesforce.

With the way progression is defined in Terminus, we are able to have our ads progress as a buyer account moves through the funnel. Reseña recopilada por y alojada en G2.com.

I wish some of the reporting metrics were slightly better presented. A more visually appealing reporting dashboard would be helpful.

Some way of quickly appending URLs to ads would be helpful, adding a large amount of ad inventory takes a while, as we tag each individual ad with it's own tracking URL. Reseña recopilada por y alojada en G2.com.