Since implementing Cognism's platform, our Go-To-Market (GTM) strategy has significantly transformed. Why?
- Sharper Targeting: Cognism's accurate and up-to-date contact information, including verified mobile numbers, (Diamond feature) has allowed us to target the exact decision-makers within our ideal customer profiles. This focus has saved our sales and sales dev team countless hours and ensured they're connecting with the most relevant prospects.
- Boost in Conversations: The ability to reach out directly via mobile phone has been a game-changer. We see an increase in live conversations compared to traditional email outreach. This personal touch has led to a much higher engagement rate with potential customers.
- Data-Driven Decisions: The platform's rich data empowers us to prioritise our outreach efforts strategically. We can now identify the best opportunities based on a combination of company fit, prospect seniority, and even mobile availability, leading to a more efficient and effective GTM strategy.
Overall, Cognism has been a valuable asset in supporting our GTM strategy particularly in EMEA but not limited to APAC and NAM. By providing high-quality contact data and insightful analytics, they've helped us connect with the right people at the right time, ultimately leading to more qualified leads and a stronger sales pipeline. Reseña recopilada por y alojada en G2.com.
There are some things I feel can help capture the TAM based on IPC that if was automated would help with Account scoring. Reseña recopilada por y alojada en G2.com.
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Cognism has been a game-changer for our sales and marketing efforts. Its accurate, GDPR-compliant data ensures we’re always working with reliable information, saving us from the headache of outdated leads. The advanced targeting features are a standout—being able to segment prospects by firmographics, technographics, and intent data means we can focus on the right people at the right time.
One of my favorite features is the mobile numbers and direct dials. It’s been a huge win for connect rates, letting us bypass gatekeepers and reach decision-makers directly. Plus, the seamless CRM integration (especially with Salesforce) has made our workflow so much smoother, automating lead enrichment and saving us hours of manual work.
The intent data is another highlight. It helps us identify prospects actively researching solutions like ours, so we can prioritize high-intent leads and tailor our messaging. This has led to more meaningful conversations and better results.
The platform itself is super user-friendly, even for less tech-savvy team members. It’s intuitive and easy to navigate, which makes onboarding a breeze. And the customer support team? They’re fantastic—always quick to help and full of useful tips.
Overall, Cognism has transformed how we prospect. It’s boosted our efficiency, improved our outreach quality, and given us a clear ROI with more pipeline and conversions. If you’re looking to scale your sales efforts, Cognism is a no-brainer. Highly recommend!
- Ciaran Sullivan Reseña recopilada por y alojada en G2.com.
One drawback of Cognism is its pricing, which can be on the higher side for smaller businesses or startups. Additionally, while the data is generally accurate, occasional outdated or incorrect entries can still slip through, requiring manual verification. These minor issues, however, don’t overshadow its overall value. Reseña recopilada por y alojada en G2.com.
Having used tools like zoominfo / Lusha in the past, I do think what is available on the market for data enrichment and sourcing, is all quite similar (bar maybe stronger data in certain regions)
However what I find separates cognism from its competition, is the level of service they provided. The CSM and Account Manager assigned to us have been brilliant in terms of providing dedicated support, enablement sessions and discussing demand gen strategies that can be supplemented with cognism.
Would 100% recommend based on this. Reseña recopilada por y alojada en G2.com.
No bad faults to report, perhaps the data in US could be stronger but as we mainly focus on EMEA this is not a bother. Reseña recopilada por y alojada en G2.com.
What I like best about Cognism is its accurate and GDPR-compliant B2B contact data, which makes prospecting much more efficient. The platform’s real-time data enrichment ensures that sales and marketing teams have up-to-date information, improving outreach success rates. Additionally, its seamless CRM integrations and user-friendly interface make it easy to navigate and incorporate into existing workflows, saving time and increasing productivity. Reseña recopilada por y alojada en G2.com.
While Cognism offers high-quality data, some contact information can still be outdated or incomplete. Additionally, the pricing may be steep for smaller businesses, making it less accessible for those with limited budgets. Reseña recopilada por y alojada en G2.com.
"Cognism is a Game-Changer for Sales and Lead Generation!"
I’ve been using Cognism for a few months now, and it has completely transformed the way our sales team approaches lead generation. The platform offers high-quality data that is incredibly accurate, which saves us time and effort. The seamless integration with CRM tools and the automated workflows have significantly increased our outreach efficiency. It’s a powerful tool for any sales team looking to scale and drive results.
Pros:
High-quality, accurate data
Easy integration with other sales tools
Great customer support Reseña recopilada por y alojada en G2.com.
Cons:
Price can be a little high for smaller teams
Learning curve for beginners Reseña recopilada por y alojada en G2.com.
Cognism es una plataforma destacada para profesionales de ventas y marketing que buscan optimizar la generación de leads y mejorar los esfuerzos de prospección. Una de sus mejores características es su vasta y precisa base de datos de contactos B2B, que incluye perfiles detallados de empresas e individuos, lo que permite a los usuarios identificar y contactar rápidamente a los responsables de la toma de decisiones. Esto es particularmente útil para las empresas que buscan dirigirse a industrias o regiones específicas.
Otra característica destacada de Cognism es su enriquecimiento de leads impulsado por IA, que actualiza y mejora automáticamente la información de contacto, asegurando que los usuarios siempre tengan los detalles más actualizados. Esto minimiza la entrada manual de datos y ahorra tiempo valioso. Reseña recopilada por y alojada en G2.com.
Aunque Cognism ofrece muchas características impresionantes, hay áreas donde la plataforma podría mejorarse. Un aspecto que podría beneficiarse de una mejora es la interfaz de usuario (UI). Aunque funcional, el diseño puede parecer algo desordenado a veces, lo que hace que la navegación sea un poco abrumadora para los nuevos usuarios. Un diseño más intuitivo y simplificado ayudaría a los usuarios a acceder más fácilmente a las herramientas y características que necesitan. Reseña recopilada por y alojada en G2.com.
Their data is the best I've used (versus loads of providers such as Wiza, Drop Contact, Lusha, Hunter etc) and the platform is so easy to use.
Their live chat is also amazing, I've never waited more than 10 seconds to speak to a real person.
Account manager is responsive too, which is great.
Using this allllll the time, will probably exceed our annual credit limit which is a testament to how good the data is. Reseña recopilada por y alojada en G2.com.
We've had a few duplicate contacts in our exports, which costs credits. However, we've always had these duplicates refunded to us when raised with our account manager, so no big deal really - just a bit of admin needed. Reseña recopilada por y alojada en G2.com.
Un aspecto destacado fue la capacidad de descubrir conexiones con otros contactos dentro de las empresas objetivo, brindándonos valiosos conocimientos para mejorar nuestra estrategia de alcance. El excepcional servicio al cliente fue la guinda del pastel, asegurando una experiencia fluida y eficiente. Reseña recopilada por y alojada en G2.com.
Aunque la plataforma ofrece excelentes características, el precio podría parecer un poco alto para equipos más pequeños o startups con presupuestos limitados. Una estructura de precios más flexible podría hacerla más accesible para un rango más amplio de usuarios.
Dicho esto, estos son problemas menores en comparación con el valor general que la plataforma ofrece. Reseña recopilada por y alojada en G2.com.
Cognism es una pieza clave para ayudar a llevar a cabo planes de expansión y crecimiento de nuevos negocios, pero también para profundizar en los contactos que identificamos con alta intención y que probablemente se involucren con nuestros productos y servicios. La interfaz es fácil de navegar (la pieza de búsqueda de IA reduce la administración al localizar información) y la parte de integración (junto con la creación de 'listas') facilita la extracción de datos, y rápidamente.
Ya sea que estés combatiendo la degradación de datos o buscando información clave de cuentas para una estrategia de ventas, la herramienta es crítica en cualquier estrategia de datos moderna. Reseña recopilada por y alojada en G2.com.
Alguna funcionalidad requerirá un presupuesto adicional para acceder, pero encuentro que, por la frecuencia de uso (múltiples puntos de contacto semanales), obtenemos el valor de nuestro paquete actual. Reseña recopilada por y alojada en G2.com.
Accurate & Compliant Data – Their database is one of the most reliable for finding up-to-date contact information, helping sales teams connect with the right people effortlessly.
Easy-to-Use Platform – The UI is intuitive, making it simple to search for leads, enrich data, and integrate with existing workflows.
Seamless Integrations – It works well with CRMs like Salesforce, HubSpot, and outreach tools, reducing manual data entry and saving time.
Strong Support & Customer Service – Their team is responsive, helpful, and always ready to assist with any queries or setup issues. Reseña recopilada por y alojada en G2.com.
Limited Coverage in Some Regions – Depending on the market, data coverage may not be as strong in certain industries or geographies. Reseña recopilada por y alojada en G2.com.
Cognism has become an indispensable tool in my sales arsenal. After a year of using it, I can confidently say it's revolutionized my contact-finding process.
The platform's ability to pinpoint key decision-makers within companies has been a game-changer. It's streamlined my outreach efforts by ensuring I'm connecting with the right people from the start. The seamless integration with LinkedIn Sales Nav has further enhanced my efficiency.
The intuitive interface and extensive filtering options make it a breeze to refine my search results. I rely on Cognism daily to identify potential leads and build strong relationships. Reseña recopilada por y alojada en G2.com.
While Cognism has been a reliable tool for finding accurate contact information, I've encountered a few instances where the details were slightly off. However, these occurrences have been minimal, and I've usually been able to quickly correct the information using other search results within the platform. Reseña recopilada por y alojada en G2.com.
