Pros y Contras de Bing Ads

Bing offers advertisers just another way to reach targeted search traffic - some of the most profitable traffic advertisers can buy. It has a robust reporting back-end that provides a ton of useful data to those advertisers looking to seek it out. Overall, a solid platform that we use daily for many of our clients. Reseña recopilada por y alojada en G2.com.

There's a couple things about Bing ads that I dislike, aside from the fact that the platform receives far less traffic than Adwords. Search Query reports cannot be viewed in-line, they have to be exported via a report... much like most data queries on this platform. There are no display solutions on Bing - search only, which limits remarketing efforts to only be search as well. Importing Adwords campaigns can often be difficult as a) Bing doesn't support postal code targeting b) Bing doesn't support location extensions imported from Adwords/My Business connections C) call forwarding numbers are not supported. There's no budgeting options at the account level. Their agency shells are confusing to setup, and require a lot more effort than Google's MCC accounts. Reseña recopilada por y alojada en G2.com.

The best part about Bing is that you know they will follow in Google's steps and get their eventually (i.e. match types, ad extensions, etc). Reseña recopilada por y alojada en G2.com.

I dislike how Bing is always a step or two behind. Reseña recopilada por y alojada en G2.com.

Bing sometimes comes up with original ideas like the image extensions that are actually useful. Reseña recopilada por y alojada en G2.com.

Bing is a lot harder to actually work with than Google. The Bing editor vs the Google editor is dreadful, I have been trying to upload Bing shopping for a month now and even with the help of our reps, it has failed numerous times. I really dislike the fact that Bing has nation wide software updates that end up either breaking tracking or not giving me any of my metrics like what happened last simmer and early this year. Reseña recopilada por y alojada en G2.com.

Bing provides tools to effectively target a large number of users in search and continue to improve on a regular basis. Reseña recopilada por y alojada en G2.com.

Bing's tools are often far behind industry standards (Google). Reseña recopilada por y alojada en G2.com.

NOTHING IN THE LAST MONTH. PRIOR TO THIS TIME, FOR 8 YEARS, MY ADS WORKED FINE.

SOMEBODY DECIDED TO UPGRADE THEIR SOFTWARE AND NOW IT IS BOOTING ADS OFF LINE LIKE CRAZY! IF YOU HAVE STOCK SELL IT!! Reseña recopilada por y alojada en G2.com.

THEY KEEP DISAPPROVING MY AD. I HAVE CALLED IN AND TALKED TO 5 REPS WHO ALL SAY NOTHING IS WRONG WITH MY ADS....THEY SAY ITS A SOFTWARE GLITCH. MEANWHILE NO ADS ARE ON! THIS COMPANY IS WORTHLESS!!!! Reseña recopilada por y alojada en G2.com.

Ability to integrate with third party tracking tools. Bing continues to make updates to improve it's interface and user capabilities. Reseña recopilada por y alojada en G2.com.

Slowness of the tools and lack of ability to keep up with editor innovations made similar to Google. Reseña recopilada por y alojada en G2.com.

-Los informes automatizados son un archivo adjunto en un correo electrónico, frente a un hipervínculo como para Google.

-Capacidad para llegar a un público adicional.

-Costo por clic más barato en general. Reseña recopilada por y alojada en G2.com.

-La facturación directa es un dolor

-Errores en el editor de Bing (versión de escritorio) Reseña recopilada por y alojada en G2.com.

I love using Bing, they keyword tool search is great. I love there 3 types of categories which you can bid for. Bing for me has always be on my top list for advertising. Reseña recopilada por y alojada en G2.com.

I like everything about the platform , straight to the point. Reseña recopilada por y alojada en G2.com.

Es otra vía para dirigir el tráfico e incrementar las ventas. Reseña recopilada por y alojada en G2.com.

El panel de control, la interfaz, el Editor. Las conversiones son mucho menores que Google cuando se obtiene un tráfico similar. Reseña recopilada por y alojada en G2.com.

I like how the ads specifically target our companies core clients. I do also appreciate its ease of use and setup. I also appreciate how you are only charged per click. Reseña recopilada por y alojada en G2.com.

It does not have the outreach that google adwords does Reseña recopilada por y alojada en G2.com.