Pros y Contras de Bing Ads

I like the interface and tools. Bing is working hard to differentiate themselves from Google AdWords, and they are focusing on the usability of the interface. We use AdWords, too, of course, but it's 'hard' to use. Bing tries to go out of it's way to make the interface more palatable. Reseña recopilada por y alojada en G2.com.

The API. Hard to use, harder to access. We abandoned it over a year ago, so I might be out of touch on it now, and the lack of Bing Ad usage hasn't made it a priority. Reseña recopilada por y alojada en G2.com.

Tells you how much it will cost to effectively get a user to click. Reseña recopilada por y alojada en G2.com.

Expensive for the CTR. Easy to change ads around from different days. Reseña recopilada por y alojada en G2.com.

Its nearly as easy as Google AdWords is. Its in the bidding process much more strict and for me it feels a little bit better and easier to understand the bidding behind it. In the most branches its a little bit cheaper to advertise at bing compared with Google AdWords. Reseña recopilada por y alojada en G2.com.

The reach is much much smaller than with Google AdWords! Reseña recopilada por y alojada en G2.com.

The ease of of the formate for use and the accessibility Reseña recopilada por y alojada en G2.com.

As of this early stage in the using processes I have not found a particular dislike Reseña recopilada por y alojada en G2.com.

I like the low cost of the site vs others! When researching options this was the cheapest! Reseña recopilada por y alojada en G2.com.

No dislikes so far! it seems to be a good fit for us! Reseña recopilada por y alojada en G2.com.

I like the ability to specify target audiences. Reseña recopilada por y alojada en G2.com.

The gui is a little clunky and takes some getting used to. Reseña recopilada por y alojada en G2.com.

Good targeting for regional marketing campaigns Reseña recopilada por y alojada en G2.com.

Bing obviously isn't as widely used as Google so ROI is lower Reseña recopilada por y alojada en G2.com.

Reporting is valuable me and it’s easy to use. Reseña recopilada por y alojada en G2.com.

Wasn’t sure of how relevant advertising on bing would be. Reseña recopilada por y alojada en G2.com.

Capacidad para integrar e importar campañas de Google sin ningún problema con opciones limitadas. El seguimiento de conversiones no es confiable. Buena interfaz de PPC pero no excelente, pero pagarás menos por las mismas palabras clave en Bing que en Google. Reseña recopilada por y alojada en G2.com.

El editor de Bing tiene errores. Menor tráfico que Google. Reseña recopilada por y alojada en G2.com.

Although smaller in scale, Bing reaches a unique audience, and provides more value than Google. Reseña recopilada por y alojada en G2.com.

Smaller scale, less coverage of major audiences, fewer capabilities & offerings. Reseña recopilada por y alojada en G2.com.