Reseñas y detalles del producto de Adobe Advertising Cloud

I love the excellent service we receive from our Adobe representatives. Reseña recopilada por y alojada en G2.com.

The only dislike I have about AMO is that it takes the servers an entire day for major changes/updates to be in effect which is unfavorable when clients require a quick turnaround on certain optimizations. Reseña recopilada por y alojada en G2.com.

The ability to mass produce ads and deliver across channels whilst keeping the ads optimized really saves us a lot of time and effort. Reseña recopilada por y alojada en G2.com.

In order to get the most out of the analytics you also need Adobe Analytics really there should be more anyalytics included in the tool. Even a simple way to export the data to excel would help me with my weekly reporting. Reseña recopilada por y alojada en G2.com.

La capacidad de establecer reglas de una manera diferente a otras plataformas de pujas. Es como Marin, pero un poco más intuitivo de usar. Reseña recopilada por y alojada en G2.com.

La gestión de cuentas fue un dolor para trabajar, engañosa y no útil durante el proceso de configuración. También tienes que subir nuevas URLs de destino, así que si usas etiquetas en Google, todo eso se desmoronará en el momento en que Adobe lance las campañas en vivo. Reseña recopilada por y alojada en G2.com.

They were able to make Bing campaigns slightly better than manual bidding. Google was not the same story though. Reseña recopilada por y alojada en G2.com.

It took more time to manage my accounts. I would have to look at each engine's UI, since the Adobe system's orders are based on a weird attribution model, and then add rules on top of the ad groups that were performing poorly. I would find keywords/ad groups with CPOs 4x the CPO goal for multiple weeks without bidding down. Reseña recopilada por y alojada en G2.com.

Portfolio-based search optimization lends itself to easy projecting and budget management. Can weight several different goals and have portfolio optimize based off your weighting. Easy to user interface. Great customer service and attention to detail. Reseña recopilada por y alojada en G2.com.

Pricier than other options but you're paying for great customer service. The portfolio bidding does limit some customization, as in, you can't bid up a specific keyword if you'd like because the machine controls the portfolio at that level. Reseña recopilada por y alojada en G2.com.

great user interface which makes navigation easy for planning campaigns and budget levels. with great features that allow modeling capabilities allows for future planning on campaigns you wouldn't normally run. Reseña recopilada por y alojada en G2.com.

we weren't spending on certain keywords and it turns out we were! The terms showed as paused in AMO but were actually active. Luckily we had some room in the budget but the spend is a big factor in controlling performance! Reseña recopilada por y alojada en G2.com.

El aspecto de informes del producto es uno de los grandes beneficios. El optimizador de medios te da la capacidad de rastrear conversiones completas hasta el anuncio pagado que resultó en la conversión, así como la palabra clave que se buscó. Reseña recopilada por y alojada en G2.com.

Para aplicaciones más pequeñas, puedo ver que esto toma un período de tiempo mucho más corto, pero puede ser bastante lento para múltiples sitios web. Reseña recopilada por y alojada en G2.com.

The campaign builder and bid manager have produced great results for our client. Reseña recopilada por y alojada en G2.com.

It may be a bit difficult to create new views. There are so many features that you have to spend a lot of time to view the webinars. Reseña recopilada por y alojada en G2.com.

the bulksheet logic

google settings via templates

portfolios Reseña recopilada por y alojada en G2.com.

no settings via templates for yahoo/bing Reseña recopilada por y alojada en G2.com.

The interface is easy to navigate, I can find everything quickly even if I haven't used it before. Reseña recopilada por y alojada en G2.com.

The reports are harder to read than other software i've used. Reseña recopilada por y alojada en G2.com.