Reseñas y detalles del producto de Adobe Advertising Cloud

Adobe Media Optimizer was useful in showing deeper data that the search engines couldn't show in their interface. The search engines were good for revealing the first level of conversions but AMO allowed us to see how each keyword performed beyond CPA with the information that was being fed into the tool from us. This was very important as the initial conversion (or lead) wasn't always indicative of overall performance. We also had a dedicated team member focused on help us iron out all the bugs and issues we frequently came across... Reseña recopilada por y alojada en G2.com.

The frequent issues in the tool we would discover. The dedicated team member was definitely a bonus but I'd rather have a consistently reliable tool than an extra hand to help guide us through the issues. We would find ourselves double checking things in the search engines to make sure the data AMO was displaying was correct...The last straw that caused me to stop using AMO was when the tool showed that we weren't spending on certain keywords and it turns out we were! The terms showed as paused in AMO but were actually active. Luckily we had some room in the budget but the spend is a big factor in controlling performance! Reseña recopilada por y alojada en G2.com.

I like the integration with the rest of Adobe's analytics solutions, particularly Sitecatalyst where we manage all of the web analytics for our properties on a global basis. In addition, its easy to bring in data from outside sources to do optimization. Reseña recopilada por y alojada en G2.com.

It often takes a long time to load data and attribution tables. It could be the configuration we have but its slow. We also seem to have some challenges pulling all of our relevant data into Discover. Again I think it's a configuration challenge. Doing an initial launch its often hard for businesses as large as ours to get it right the first time and it would be helpful to have more expert guidance up front. Our analytics team is separate from our marketing team and that doesn't always make it easier it just adds more complexity, especially when they don't have admin access. Reseña recopilada por y alojada en G2.com.

Descubrir - Añadido en la herramienta, pero vale la pena el costo. Descubrir te permite ver cómo diferentes personas están navegando por tu sitio ya sea por palabra clave, anuncio, campaña - lo que sea. Reseña recopilada por y alojada en G2.com.

Funcionalidad de estrategia de puja. Solo analiza datos de las últimas 2 semanas y eso probablemente sea ineficiente para muchas campañas. También necesitas hacer clic en varios botones tanto después de hacer cambios en la interfaz de usuario como desde Google/Bing. Si te olvidas, el seguimiento estará muy desviado. Reseña recopilada por y alojada en G2.com.

Esta herramienta te libera y se encarga de tareas mundanas como la creación de anuncios (sociales) y aplica pujas de palabras clave científicas. Este tiempo nos permite centrarnos en estrategias más estratégicas y de crecimiento de campañas. Reseña recopilada por y alojada en G2.com.

El papeleo y los contratos son la parte más frustrante de AMO, sin embargo, solo deberías lidiar con eso si eres una agencia que utiliza la herramienta. Reseña recopilada por y alojada en G2.com.

More robust platform for online campaign management. New enhanced feature of in bidding algorithms and user interface changes enables the an improved ROI on Ad spend. Optimizer speaks well with a myriad of platforms and the customization of reporting is ideal for various campaign tracking and segmentation. Simple to establish various accounts and personas. Reseña recopilada por y alojada en G2.com.

As with most Adobe products it requires their tech. support to implement, often is pricey and time consuming which impacts the budget, manpower and timelines. The new features can be difficult to understand, but often new sources of education can be located. Also, locks the business into Adobe and learning the new terminology from Google can be challenging. Reseña recopilada por y alojada en G2.com.

The platform has the potential to greatly reduce the amount of money you are spending on SEM, while increasing the efficiency of every dollar spent. In my opinion, there's no alternative to a bid optimizer, and I believe that Adobe Media Optimizer is one of the best products on the market. I also like the agency-like model, that allows clients to have their account managed. Reseña recopilada por y alojada en G2.com.

The UX can be cumbersome at times, and there are definitely the occasional glitches. Reseña recopilada por y alojada en G2.com.

It is easy for you to build your portfolios to be modelled to achieve your set goals and do it in the most efficient way.

The reporting aspect of the program is also great. Media optimizer gives you the ability to track complete conversions all the way back to the paid ad that resulted in conversion, as well as the keyword that was searched.

Before the actual optimization process begins, there is a period of learning for the tool that allows it to conduct hypothetical, but statistical based modelling that allows you to see what sort of optimization to expect before spending actual budget. Reseña recopilada por y alojada en G2.com.

Initial code implementation can be difficult, depending on the size and style of the website you are trying to implement it on. Use of the new Adobe Dynamic Tag Manager can make this project significantly easier.

The process to getting your website up and running with the optimizer engine can be lengthy. Reseña recopilada por y alojada en G2.com.

The portfolio optimizer allows you to easily set goals for a set of campaigns to be optimized towards. It has a fair amount of reporting options. Reseña recopilada por y alojada en G2.com.

While the optimizer is easy to setup, I've found it to be lacking in most everything else. It is not very good at controlling a budget and it also does not always seem to appear able to move the needle in terms of conversions. While the black box approach provides for an easy setup, it does not allow for custom logic to be used. Adobe also always seems to be behind the ball in terms of updating their platform with the latest and greatest engine products. Lastly, I have found their customer service to be lacking. At times it can take days to get a response and often the response is unsatisfactory. Reseña recopilada por y alojada en G2.com.

The interface is the first thing that comes to mind when speaking of Adobe Media Optimizer.

Being able to see performance across channels with ease is a must have, and Adobe has done it right! Reseña recopilada por y alojada en G2.com.

Although more is better sometimes, having too many options may get confusing when your goal is to easily see across channels. Reseña recopilada por y alojada en G2.com.

Todos los métricos de participación o conversión de Adobe Analytics están disponibles para la optimización. Ya sea que esté en la oficina o en la carretera, puedo integrar datos de cualquier fuente en línea o fuera de línea. Reseña recopilada por y alojada en G2.com.

Bastante difícil explicar el propósito de la herramienta a personas no digitales. La interfaz no es completamente intuitiva para los novatos en Adobe. Reseña recopilada por y alojada en G2.com.