What is ftrack used for?

ftrack is a project management and collaboration platform designed for media and entertainment teams. It is used by studios in film, animation, VFX, post-production, and more to manage projects, track tasks, review media, and streamline workflows. Key use cases are 1. Production tracking – Manage schedules, tasks, and deadlines for complex creative projects. 2. Media review & approval – Collaborate with teams and clients using real-time feedback and frame-accurate annotations. 3. Team collaboration – Centralized tools for communication, task assignments, and resource management. 4. Pipeline automation – Custom workflows, integrations, and API-driven automation to optimize production. 5. Scalability – Supports everything from small creative teams to global productions with extensive asset management needs. Overall, from pre-production to final delivery, ftrack helps teams stay organized, meet deadlines, and focus on creating outstanding work.