Recursos de Software de Análisis Digital

User segmentation is the action of separating different users into specific groups, or segments, based on common characteristics.

QR codes are a type of barcode that can be scanned with a mobile device. Learn more about the benefits of using QR codes in business and marketing.

Marketing analytics collects, analyzes, and interprets data to measure a marketing campaign’s effectiveness. Learn about the types and best practices.

Heatmaps are a means of data visualization that displays activity on a website or app. Learn how to integrate heatmaps into a site or app design.

Landing pages are conversion-focused website pages that promote products or services. Learn about their benefits and the best practices for making them.

Bounce rate is the percentage of single-page website visits. Learn how to calculate bounce rate and ways to improve it.

Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.

Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.