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Your top picks for best customer data platforms in 2025

Hello! I've been assigned to find a replacement for our existing CDP platform. Can you recommend some of your top picks? I researched G2's category page and made a shortlist to help make my final choice.

1. Insider

Insider is an AI-native omnichannel experience and customer engagement platform that enables marketing and customer experience teams to deliver personalized experiences across various channels from a single platform. It is recognized for its user-friendly interface and comprehensive feature set.

2. Klaviyo

Klaviyo is an intelligent marketing automation platform designed to fuel smarter digital relationships. It integrates seamlessly with e-commerce platforms, enabling businesses to deliver personalized email and SMS campaigns based on comprehensive customer data.​

3. Bloomreach

Bloomreach is a comprehensive commerce personalization solution that enhances online shopping experiences by leveraging real-time customer and product data. It offers tools for marketing automation, personalization, and data management.​

4. Segment

Segment, by Twilio, is a leading customer data platform that provides companies with the data foundation they need to put their customers at the heart of every decision. It enables businesses to collect, clean, and control their customer data.​​

5. WebEngage

WebEngage is a full-stack retention marketing and automation platform that helps businesses create unified customer profiles by aggregating behavioral data and running personalized, cross-channel campaigns.

Let me know if you recommend another pick that's not on my list! Thanks!

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RB
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I've tried Insider and found it to be a helpful and intuitive tool. I like the way they merge multiple data points into a single customer profile and enable smart personalization based on those characteristics

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ES
Manager
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Through my research, I also found this article on the best CDP platforms in 2025. It provides another good list of products in the same category and was helpful!

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Your top picks for best customer data platforms in 2025