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  6. When should I expect to see an improvement in my quality scores?
Verified User in Marketing and Advertising
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When should I expect to see an improvement in my quality scores?

How quickly you see results can depend on how committed you are to improving your AdWords account. If you leverage WordStream's PPC tools, which make account management easier and faster, and get sufficient traffic it's possible to see results in as little as 1-2 months. That's how long it takes Google to re-evaluate your account and calculate new quality scores.
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This is not a question with a definitive answer. Because keyword quality score is going to depend so much on your industry, your keywords, and your Adwords skills, whether you are using Wordstream Advisor or not. Here are some of the factors that contribute to better quality scores for your Search Keywords: ---Your use of Search Keywords in your ads ---Prominence of those Search Keywords on the ad's landing page ---Appeal of your ads ---Impression share of your ads/Search Keywords ---Click through rate of your ads/Search Keywords. Even when all of those factors seem to be in order, it's my experience you may still see quality scores of 5 and below. Google is secretive about the algorithms behind quality score. Certainly there are other factors beside those listed above, and it may be that the quality score algorithms are not as smart as Google would like to think they are.
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