What is SAP Commerce Cloud used for?

SAP Commerce Cloud connects the online marketplace to a dedicated eCommerce website. Here’s how: Online Marketplace: An online marketplace is a platform where multiple sellers list their products and customers can buy from multiple vendors in one place (e.g. Amazon, eBay). Marketplaces focus on offering a wide range of products from different sellers, the platform owner manages transactions, logistics and customer support. Sellers in a marketplace have limited control over branding and customer experience as they share the space with other vendors. eCommerce Website: An eCommerce website is a dedicated platform owned by one business, full control over the brand, customer experience and products. With an eCommerce website businesses can offer personalized shopping experiences, unique branding and tailored marketing to their audience. Role of SAP Commerce Cloud: SAP Commerce Cloud is used by businesses to build and run their own eCommerce websites. It provides the tools to create a personalized seamless shopping experience that sets businesses apart from the competition. Unlike marketplaces where businesses compete for attention, an eCommerce website powered by SAP Commerce Cloud gives full control over the customer journey from product discovery to checkout. SAP Commerce Cloud allows businesses to centralize product content, personalize customer interactions and integrate order management, something a marketplace can’t. This is key for brands to have an online presence and build direct customer relationships. Want to know difference between Online Marketplace and eCommerce website? Read this blog : https://sydneydigitalagency.com.au/the-difference-between-marketplace-and-e-commerce-website/