What is Google My Business used for?

Google My Business, now known as Google Business Profile, is a powerful digital tool designed to help businesses enhance their online visibility and engage with potential customers. It provides businesses with a comprehensive profile page that appears in Google Search results and on Google Maps, showcasing essential information such as contact details, operating hours, and location. Businesses can manage their online reputation through this platform by responding to customer reviews, sharing updates and promotions, and adding products or services. The profile serves as a crucial touchpoint for local customers, appearing in localized search results (the "local pack") and on the side panel during branded searches. By using Google Business Profile, companies can improve their local search presence, make it easier for customers to find and learn about their business, and ultimately drive more foot traffic and online interactions.

Google My Business is used primarily to help businesses grow their online presence and connect with customers. It provides businesses with a profile page with information about the business, as well as tools to manage customer reviews, insights and messages. - Think of when you do a google search and a business pops up, that's essentially that companies "Business Profile" - On the admin side of things the user can add updates, sales, & products, essentially any information the business feels pertains to their customers!