# What can I achieve with Insider & Amplitude integration?

What can I achieve with Insider & Amplitude integration?

##### Post Metadata
- Posted at: almost 3 years ago
- Author title: Pinned by G2 as a common question
- Net upvotes: 1


## Comments
### Comment 1

The possibilities are almost endless! With Insider's integration with Amplitude, you get 2-way data exchange where you can sync Amplitude cohorts into Insider and also send back Insider events to Amplitude.

By sending your behavioral cohorts created on Amplitude to Insider, you can actually target the users within the cohorts with personalized messaging across 12+ channels like SMS, WhatsApp, Email, App Push, Google Ads, and more, using Insider. 

You can also send interaction data from Insider to Amplitude. For example, you can send data when a customer opens an email, enters or exits a journey or clicks on an SMS. This helps you keep your cohorts on Amplitude updated with fresh behavioral data about how users are engaging with your messages, allowing you to get the full story. 

##### Comment Metadata
- Posted at: almost 3 years ago
- Author title: Product Marketing Manager




## Related Product
[Insider One](https://www.g2.com/products/insider-one/reviews)

## Related Category
[Mobile Marketing](https://www.g2.com/categories/mobile-marketing)

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