What are the best e-commerce platforms in 2025?

Hello, G2 community. I am looking to take my brick and mortar business online and need advice on the best e-commerce platform to drive customers and sales to my new website. I know from my basic research that choosing a good e-commerce platform is essential to the success of your business…so I don’t want to mess this up. I’ve created a shortlist below, but I could really use some insight and feedback from this expert community. 

Shopify: Shopify is a leading e-commerce platform known for its user-friendly interface and scalability. It offers a range of customizable templates, extensive app integrations, and robust analytics tools, making it suitable for businesses of all sizes. Shopify supports multi-channel selling, including social media and marketplaces, and provides secure payment processing options.

WooCommerce: WooCommerce is an open-source e-commerce plugin for WordPress, offering flexibility and a wide range of customization options. It allows businesses to turn their WordPress sites into fully functional online stores, supporting various payment gateways and shipping options. WooCommerce is ideal for those seeking complete control over their e-commerce operations.

BigCommerce: BigCommerce is a robust SaaS e-commerce platform designed for fast-growing and enterprise-level businesses. It offers advanced SEO features, multi-channel integration, and a variety of built-in tools to manage and scale online stores effectively. BigCommerce supports both B2C and B2B models, providing flexibility for diverse business needs.

Wix: Wix is a versatile website builder with e-commerce capabilities, suitable for small to medium-sized businesses. It provides an intuitive drag-and-drop interface, customizable templates, and essential e-commerce features like inventory management and secure payment processing. Wix is ideal for users seeking an all-in-one solution without extensive technical knowledge.

Salesforce Commerce for B2C: Salesforce Commerce for B2C delivers enterprise-grade capabilities for brands seeking to create unified, personalized shopping experiences across web, mobile, social, and store channels. Built on a trusted cloud infrastructure, it offers AI-powered product recommendations, integrated order management, and omnichannel inventory visibility. Brands appreciate its scalability, deep customization options, and seamless CRM integration with Salesforce ecosystem products.

If your favorite e-commerce platform is missing from my shortlist, let me know, and I can update it accordingly!