What is the main function of a CRM system?

Storing and organizing customer data: A CRM system centralizes customer data, including contact information, purchase history, and customer interactions, in one location, making it easy for businesses to access and manage this data. Tracking customer interactions: A CRM system allows businesses to track customer interactions across multiple channels, such as phone, email, and social media, providing a complete view of customer engagement. Automating sales and marketing processes: A CRM system can automate sales and marketing processes, such as lead management, pipeline management, and email marketing, helping businesses streamline their workflows and improve efficiency. Providing insights and analytics: A CRM system can provide insights into customer behavior and trends, allowing businesses to make data-driven decisions to improve their marketing and sales strategies.