Leading customer relationship tool for software companies

Hey everyone,

I’m in the process of evaluating customer relationship tools that are well-suited for software companies—ideally ones that can help us better manage client communication, track engagement throughout the customer lifecycle, and support a growing CS team with automation and reporting.

While researching on G2, I came across several solid-looking options, including:

Salesforce Sales Cloud

HubSpot CRM

Zendesk Sell

Freshsales

Pipedrive

Each seems to have its strengths—some lean more toward sales enablement, others toward customer support or post-sale account management. I’d love to hear from anyone who’s used one (or more) of these in a software/SaaS setting.

What’s worked for your team, and what should I watch out for as I dig deeper into demos and trials?

Appreciate any insights!