How is WordStream Advisor different from AdWords or AdWords Editor?

I find that I use Adwords and Wordstream. The ability to find out which keywords are being searched, and if conversions are made on them is a breeze. The 20 minute workweek has some great suggestions and makes it easy to implement. You can work on both Bing and Google from the same platform and share keywords and ads between them. It's a great supplement, or you could solely use it, depending on what you work on.

Wordstream is most different from Adwords or Adwords Editor because of its 20-Minute Work Week (20MWW) feature. The 20MWW is an exercise that like its name implies is done once a week and generally takes no more than 20 minutes to complete. It focuses on seven key aspects of Adwords (and Bing) management. The segment called Optimize Search Traffic picks up on high or low performing search terms so that you can add negative keywords to avoid unproductive clicks or add search keywords to get clicks that are more likely to convert. Another segment of the 20MWW makes suggestions for raising or lowering bids on specific keywords in order to make your campaigns more cost-effective. A third section picks out lower performing ads from a few ad groups so that you can edit those ads to improve them. A fourth section picks out one or two ad groups with less than three ads so that you can write additional ads to get to the recommended three ads per ad group. I like to write/edit ads in Wordstream Advisor because its easier to see the whole ad and it ranks your ad based on Best Practices such as Keyword Use, Punctuation, Capitalization and use of Extensions. A fifth section of the 20MWW makes Best Practice suggestions like adding extensions such as callouts or sitelinks to particular campaigns. If you have Shopping Campaigns, there is a sixth section for adding Negative Keywords to help avoid unproductive clicks. As with the Adwords Editor there is a Manage feature in Wordstream Advisor that enables you to edit your paid search campaigns without opening your Adwords or Bing applications. There is also a feature for managing your Facebook advertising. The 20MWW is only a partial answer to the management of paid search advertising, but it does help to hone your existing campaigns and if used weekly as intended it gets you in the very good habit of doing some productive work on your campaigns on a weekly basis. Too many people set up Campaigns and Ad Groups and then leave them to run with little or no attention for weeks and months on end. Another very good aspect of the 20MWW is that it reminds you of the importance of negative key words. I have hundreds of negative keywords in every one of my dozen or so campaigns, yet there are times when I will add 20 to 100 negatives to certain campaigns almost every week. If you are not making extensive use of negative keywords, you are probably wasting your ad dollars. This is one area of management where you need to do more than what the 20MWW recommends. I usually look at the Search Terms Reports in Google & Bing weekly in order to add negative words and phrases, especially when campaigns are more costly than what they should be relative to conversions.