How can Insider help personalize experiences while respecting customers’ privacy?

Since brands and retailers could no longer use third-party cookies to track website visitors’ behavior or collect data to help them build personalized experiences, marketers are now relying on first-party data for contextual targeting. Insider’s cookieless personalization solution allows them to continue benefiting from a personalized online experience. Insider makes this happen by letting brands obstruct all user-activity tracking before explicit consent is provided, ensuring compliance with global regulations like GDPR and CCPA. So brands can still deliver relevant experiences for ‘opted-out’ customers by triggering personalized onsite experiences based on contextual data – such as device type or page URL – which does not contain user information. Learn more about Insider's Cookieless Personalization - https://useinsider.com/cookieless-personalization-solution/