# How can Insider help personalize experiences while respecting customers’ privacy?

How can Insider help personalize experiences while respecting customers’ privacy?

##### Post Metadata
- Posted at: over 2 years ago
- Author title: Pinned by G2 as a common question



## Comments
### Comment 1

Since brands and retailers could no longer use third-party cookies to track website visitors’ behavior or collect data to help them build personalized experiences, marketers are now relying on first-party data for contextual targeting.

Insider’s cookieless personalization solution allows them to continue  benefiting from a personalized online experience. Insider makes this happen by letting brands obstruct all user-activity tracking before explicit consent is provided, ensuring compliance with global regulations like GDPR and CCPA. 

So brands can still deliver relevant experiences for ‘opted-out’ customers by triggering personalized onsite experiences based on contextual data – such as device type or page URL –  which does not contain user information.

Learn more about Insider's Cookieless Personalization - https://useinsider.com/cookieless-personalization-solution/

##### Comment Metadata
- Posted at: over 2 years ago
- Author title: Product Marketing Manager




## Related Product
[Insider One](https://www.g2.com/products/insider-one/reviews)

## Related Category
[Mobile Marketing](https://www.g2.com/categories/mobile-marketing)

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