Email marketing solutions - What's your experience been so far?

I am trying to find a reliable and scalable email marketing solution for my business. I saw a few of these listed on the category page. Which of these email marketing software solutions do you recommend or use at work every day? Would you recommend any other software or tools that I should consider? My current buying consideration list is below.

Current email marketing consideration list

Constant Contact: A comprehensive email marketing platform that offers customizable templates, list management, and analytics. It's designed to help businesses create professional emails and track campaign performance effectively.​

Brevo Marketing Platform: Brevo offers an intuitive and user-friendly email marketing solution tailored for small to mid-sized businesses. It provides robust features such as email and SMS campaigns, marketing automation, and CRM integration.

Intuit Mailchimp Email Marketing: Mailchimp, now part of Intuit, is a comprehensive email marketing platform trusted by over 11 million users worldwide. It offers a wide range of features, including customizable templates, audience segmentation, A/B testing, and advanced analytics.​

Mailjet: Mailjet is a collaborative email marketing platform that allows teams to create, send, and track emails together. It offers real-time collaboration, customizable templates, and comprehensive analytics.​

Instantly: Instantly is an email outreach tool designed for automating cold email campaigns. It includes features like email warm-up, deliverability tracking, and integration with various CRMs.

Am I missing any incredible email marketing solutions that should be added to my list? Let me know in the comments!

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DM
Content Marketing Specialist
0

I’ve had the most experience using Mailchimp from your list and would recommend it, especially if you're looking for something reliable and scalable. Mailchimp’s audience segmentation, automation workflows, and A/B testing features have been beneficial for us in improving campaign performance over time. Plus, the analytics and reporting are detailed without being overwhelming. Depending on your needs, you might also want to look at ActiveCampaign. It offers powerful automation and CRM features if you need deeper customer journeys beyond basic email blasts. I hope this helps.

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ES
Manager
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After reading this article and the user reviews mentioned within, I added Instantly to my consideration list. https://learn.g2.com/best-email-marketing-software

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