Defining Content

Yes! That’s exactly right. Using G2 reviews, reports, and comparative/competitive data are some of the most common use cases for using “G2 Content” in marketing and sales workflows. Some of my personal favorite examples of this are: (1) Using G2 comparative data to enhance competitive landing pages — so you can differentiate and acquire new prospects (2) Using G2 reviews and award badges on your website, in company email signatures to add market recognition to your brand and solutions (3) Using G2 reports — both as a download on landing pages, and with Sales to share with their prospects, pop into decks, and more — to influence deals and breakaway in competitive scenarios