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  6. Are the WordStream suggestions different from the suggestions on Google's opportunities tab?
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Are the WordStream suggestions different from the suggestions on Google's opportunities tab?

Quite different. WordStream's suggestions are designed to be as impactful to your account as possible. This means driving the most qualified traffic at the lowest cost to you. That's why WordStream suggests negative keywords and helps you implement best practices to increase your quality score. Google tends to favor excessively broad keywords that weigh volume over relevancy. Often these suggestions are better opportunities for Google than for you.
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Yes they are. Wordstream's suggestions are generally more specific and easier to follow and implement. It's my experience that Goggle's suggestions are often intended to increase clicks and ad spend, while Wordstream's suggestions are more directed toward increasing the effectiveness of campaigns. If you have an online store, Sales Per $1 Of Ad Spend is a good measure of paid search effectiveness.
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