Researching Demand Side Platforms - help needed
Hey, G2 community! I’m starting my research into different DSPs. I want to only focus on the top products/solutions listed on G2, so I don't get overwhelmed. I have a working research list of three products and want to keep it short. What do in-house marketers use every day?
StackAdapt: StackAdapt is widely recognized as a leader in multi-channel programmatic advertising, delivering precision targeting across native, display, video, and emerging channels like connected TV and DOOH. Its intuitive platform empowers marketers to plan and optimize campaigns with real-time insights, making complex ad strategies manageable even for smaller teams.
The Trade Desk: The Trade Desk sets the gold standard for enterprise-grade DSPs, offering advertisers unparalleled access to premium inventory and sophisticated data tools. Known for its precision targeting and comprehensive reporting capabilities, it enables large brands and agencies to fine-tune campaigns with advanced audience modeling and AI-driven bidding strategies.
Simpli.fi: Simpli.fi differentiates itself by mastering local and hyper-targeted programmatic advertising. Built to help brands connect with audiences based on location, behavior, and intent signals, it offers unmatched flexibility in campaign setup and reporting.
Does anyone have any first-hand experience with StackAdapt, Trade Desk, or Simpli.fi? Or should I broaden my search?
