Best cloud-based CRM for service industry?

Hi everyone,

I’m evaluating cloud-based CRMs that are a good fit for service-oriented businesses—specifically ones that help with managing client relationships, scheduling, follow-ups, and ongoing service delivery. Our team handles a mix of inbound leads and repeat clients, so visibility into customer history and efficient communication tools are top priorities.

While researching on G2, I came across a few platforms that seem to be well-reviewed for service businesses:

• HubSpot CRM – Clean UI, strong for managing the full customer lifecycle.
• Jobber – Looks tailored for field service teams, especially with scheduling and invoicing.
• Zoho CRM – Seems flexible and cost-effective for growing teams.
• ServiceTitan – Looks very industry-specific with deep features for trades and service providers.
• Salesforce Service Cloud – Enterprise-level solution with advanced service tools, but might be more than we need.

Would love to hear from others in the service industry—what’s worked for your team? Any hidden gems or major pain points to be aware of?

Thanks!