Digitale Werbetechnologie Ressourcen

Artikel und Glossarbegriffe, um Ihr Wissen über Digitale Werbetechnologie zu erweitern

Ressourcenseiten sind darauf ausgelegt, Ihnen einen Querschnitt der Informationen zu bieten, die wir zu spezifischen Kategorien haben. Sie finden Artikel von unseren Experten und Funktionsdefinitionen.

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Digitale Werbetechnologie Artikel

What is Media Buying? Importance, Process, and How It Works

Poster ads on the train, Twitter ads on your feed, and Spotify ads while you listen to your playlist.

von Daniella Alscher

Is Social Media Advertising the New Out-of-Home?

As if the impact of 2020 hasn’t been talked about enough, there are a few emerging trends that are a direct result of its wrath. In the advertising industry especially, out-of-home suffered its worst-ever drop in revenue in 2020, plunging 13.3 percent to $51.6 billion from 2019. Out-of-home, also known as OOH, is any media placement that can be seen outdoors. Think billboards, posters, public transportation ads, etc. Anything one would see outside their physical home.

von Victoria Blackwell

Digitale Werbetechnologie Glossarbegriffe

Types of Media

Struggling to connect with your target market? Explore the different types of media, from print to digital, and choose the right channel to make an impact.

von Washija Kazim

Marketing Analytics

Marketing analytics collects, analyzes, and interprets data to measure a marketing campaign’s effectiveness. Learn about the types and best practices.

von Sagar Joshi

Target Audience

Brands prioritize advertising to their target audience to generate sales. Learn the best practices for identifying a target audience and the benefits.

von Alyssa Towns

Click-through Rate

Click-through rate measures the percentage of users who see a call to action button and click on it. Learn how you can improve a site's click-through rate.

von Holly Landis