Compare OptiMonk and VWO Insights - Web 
At a Glance
Market Segments
Small-Business (82.9% of reviews)
Mid-Market (55.9% of reviews)
Entry-Level Pricing
Free Per Month
Starting at $139.00 Per Month
OptiMonk
Star Rating
(156)4.8 out of 5
Market Segments
Small-Business (82.9% of reviews)
Entry-Level Pricing
Free Per Month
Browse all 4 pricing plansVWO Insights - Web
Star Rating
(61)4.3 out of 5
Market Segments
Mid-Market (55.9% of reviews)
Entry-Level Pricing
Starting at $139.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that OptiMonk excels in lead generation with a Lead Builder score of 9.0, while VWO Insights - Web has a lower score in this area, indicating that OptiMonk may provide more effective tools for capturing leads.
- Reviewers mention that OptiMonk's quality of support is outstanding, with a score of 9.7, compared to VWO Insights - Web's score of 9.0, suggesting that users may find more responsive and helpful customer service with OptiMonk.
- G2 users highlight OptiMonk's ease of use with a score of 8.9, which is higher than VWO Insights - Web's score of 8.3, indicating that users may find OptiMonk more intuitive and user-friendly for everyday tasks.
- Users on G2 report that OptiMonk offers superior customization options, particularly with its no-code customization feature scoring 9.0, while VWO Insights - Web's customization capabilities are not as highly rated, which may limit flexibility for users.
- Reviewers say that OptiMonk's entry-level price is a significant advantage, as it offers a free tier, making it accessible for small businesses, whereas VWO Insights - Web starts at $139.00, which may be a barrier for some users.
- Users report that OptiMonk's product direction is viewed positively with a score of 9.4, compared to VWO Insights - Web's 8.4, suggesting that users feel more confident in OptiMonk's future development and feature enhancements.
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Pricing
Entry-Level Pricing
OptiMonk
Free
Free
Per Month
- Max 10,000 pageviews / month
- Max 1 domain
- All features
VWO Insights - Web
GROWTH
Starting at $139.00
Per Month
For small businesses looking to expand their user behavior analysis.
- Unlimited Recordings
- A/B Test Variation Heatmaps
- Heatmap Comparison
Free Trial
OptiMonk
Free Trial is available
VWO Insights - Web
Free Trial is available
Ratings
Meets Requirements
9.3
101
8.2
54
Ease of Use
8.9
106
8.3
54
Ease of Setup
8.9
51
8.8
35
Ease of Admin
9.1
48
9.0
34
Quality of Support
9.7
103
9.0
52
Has the product been a good partner in doing business?
9.5
48
8.7
33
Product Direction (% positive)
9.4
94
8.4
52
Features by Category
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.3
17
Not enough data
7.0
11
Not enough data
7.9
35
Not enough data
8.2
39
User Response Methods
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Participant Selection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Behavior
Not enough data
7.7
8
|
Verified
Not enough data
7.1
7
|
Verified
Not enough data
6.4
6
|
Verified
A/B Testing
Not enough data
Not enough data
Not enough data
9.2
6
|
Verified
Not enough data
8.1
7
|
Verified
Not enough data
Not enough data
Visitor Information
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
8.6
7
Not enough data
9.3
7
Not enough data
9.5
7
Not enough data
Templates
9.7
6
Not enough data
9.8
8
Not enough data
9.6
8
Not enough data
Personalization
9.6
8
Not enough data
9.8
8
Not enough data
10.0
5
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.7
6
Not enough data
9.5
7
Not enough data
10.0
6
Not enough data
Multichannel
9.6
8
Not enough data
Feature Not Available
Not enough data
9.3
7
Not enough data
Administration
10.0
5
Not enough data
8.1
6
Not enough data
9.7
5
Not enough data
8.3
6
Not enough data
Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Personalized Content
Not enough data
Feature Not Available
Feature Not Available
Not enough data
Not enough data
Not enough data
Retargeting
9.2
20
Not enough data
8.9
22
Not enough data
9.6
18
Not enough data
8.8
23
Not enough data
9.1
17
Not enough data
8.4
17
Not enough data
9.0
22
Not enough data
Experience
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
8.7
50
Not enough data
8.6
53
Not enough data
9.0
49
Not enough data
8.7
50
Not enough data
Campaigns
8.9
44
Not enough data
9.0
43
Not enough data
9.0
35
Not enough data
8.5
42
Not enough data
Integrations
8.6
33
Not enough data
8.6
23
Not enough data
8.8
31
Not enough data
9.0
24
Not enough data
Generative AI
Feature Not Available
Not enough data
Lead Monitoring
9.0
23
|
Verified
Not enough data
9.0
25
|
Verified
Not enough data
8.9
22
|
Verified
Not enough data
Data Capture
9.5
23
|
Verified
Not enough data
9.6
27
|
Verified
Not enough data
8.8
18
|
Verified
Not enough data
8.9
20
|
Verified
Not enough data
Analytics
9.5
18
|
Verified
Not enough data
9.1
19
|
Verified
Not enough data
Customization
9.5
20
|
Verified
Not enough data
9.5
24
|
Verified
Not enough data
9.6
26
|
Verified
Not enough data
9.3
25
|
Verified
Not enough data
Survey Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Computing
8.0
5
Not enough data
Not enough data
Not enough data
8.1
6
Not enough data
Experimental Design
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.7
5
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Survey Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Process Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
System Management
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
7.6
15
Not enough data
7.7
13
Not enough data
7.5
14
Not enough data
7.5
17
Not enough data
8.3
14
Reporting
Not enough data
7.1
22
Not enough data
6.9
16
Not enough data
7.6
13
Not enough data
7.3
17
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
OptiMonk and VWO Insights - Web are categorized as Personalization Engines
Unique Categories
OptiMonk is categorized as Pop-Up Builder, Retargeting, Lead Capture, A/B Testing, and E-Commerce Personalization
VWO Insights - Web is categorized as Product Analytics, Session Replay, User Research, Heatmap Tools, Enterprise Feedback Management, Digital Analytics, Survey, Digital Experience Monitoring (DEM), Marketing Analytics, and E-Commerce Analytics
Reviews
Reviewers' Company Size
OptiMonk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VWO Insights - Web
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.8%
Retail
10.5%
Health, Wellness and Fitness
7.2%
Consumer Goods
6.6%
Information Technology and Services
4.6%
Other
57.2%
Marketing and Advertising
20.0%
Internet
8.3%
Information Technology and Services
6.7%
Retail
5.0%
Financial Services
5.0%
Other
55.0%
Most Helpful Reviews
OptiMonk
Most Helpful Favorable Review
Hilde L.
Verified User in Information Technology and Services
Great tool, great customer support! No matter how difficult the question, they are able to provide a working solution!
Most Helpful Critical Review
VWO Insights - Web
Most Helpful Favorable Review
Jeremy R.
Verified User in Human Resources
Visual Website Optimizer allows you to easily test multiple changes on web pages. It's the best multivariate page testing tool on the web. It's easy to setup different variations of pages and see how conversions occur with different changes.
Most Helpful Critical Review
Verified User in Retail
Continuously had issues creating multi-variant tests. Our traffic was too much, so we needed to sample, which did not provide very effective analysis. Somewhat clunky in the previewing tools
Hilde L.
Verified User in Information Technology and Services
Great tool, great customer support! No matter how difficult the question, they are able to provide a working solution!
Jeremy R.
Verified User in Human Resources
Visual Website Optimizer allows you to easily test multiple changes on web pages. It's the best multivariate page testing tool on the web. It's easy to setup different variations of pages and see how conversions occur with different changes.
Verified User in Retail
Continuously had issues creating multi-variant tests. Our traffic was too much, so we needed to sample, which did not provide very effective analysis. Somewhat clunky in the previewing tools
Alternatives
Discussions
What’s required to use OptiMonk?
1 comment
Official Response from OptiMonk
OptiMonk is compatible with any kind of sites, you will only need to insert a short Javascript to the source code of your site. For Shopify, Shopify Plus,...Read more
How does the Free plan work?
1 comment
Official Response from OptiMonk
With the Free plan you are going to have an OptiMonk account in which you can manage all your campaigns. Pro features and A/B testing are not available in...Read more
What if I reach my monthly quota of unique visitors?
1 comment
Official Response from OptiMonk
First of all, we’ll send you a notification via e-mail when you reach 80% of your limit, so you’ll be noticed in time (we’ll send you another one when you...Read more
VWO Insights - Web has no discussions with answers
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