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Compare ThoughtMetric and Triple Whale 
Featured Products
At a Glance
Market Segments
Small-Business (85.3% of reviews)
Small-Business (87.9% of reviews)
Entry-Level Pricing
$99.00 50000 page views Per Month
Free
ThoughtMetric
Star Rating
(34)4.7 out of 5
Market Segments
Small-Business (85.3% of reviews)
Pros & Cons
Entry-Level Pricing
$99.00 50000 page views Per Month
Browse all 5 pricing plansTriple Whale
Star Rating
(478)4.5 out of 5
Market Segments
Small-Business (87.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansThoughtMetric vs Triple Whale
When assessing the two solutions, reviewers found ThoughtMetric easier to use, set up, and administer. Reviewers also preferred doing business with ThoughtMetric overall.
- Reviewers felt that ThoughtMetric meets the needs of their business better than Triple Whale.
- When comparing quality of ongoing product support, reviewers felt that ThoughtMetric is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of ThoughtMetric over Triple Whale.
Pricing
Entry-Level Pricing
ThoughtMetric
50k Pageviews
$99.00
50000 page views Per Month
Up to 50,000 monthly page views
- Unlimited Users
- Unlimited Integrations
Triple Whale
Free
Free
Essential tools for tracking the metrics that matter most, in real time.
- Key Channel Performance Across Ads, Amazon, Email, SMS, & more
- First- and Last-Click Attribution Models
- Standard Shop Performance & Logistics
Free Trial
ThoughtMetric
Free Trial is available
Triple Whale
Free Trial is available
Ratings
Meets Requirements
8.9
33
8.7
423
Ease of Use
9.3
34
8.7
428
Ease of Setup
9.3
27
8.7
240
Ease of Admin
9.6
18
8.7
238
Quality of Support
9.6
33
8.9
392
Has the product been a good partner in doing business?
9.4
17
9.1
236
Product Direction (% positive)
10.0
34
9.6
438
Features by Category
Analytics
9.1
9
8.8
337
9.3
9
9.0
349
9.3
9
8.7
309
8.3
9
8.9
330
7.4
9
7.6
258
7.2
9
7.7
198
Administration
8.1
9
8.3
186
6.0
8
7.7
170
8.0
9
8.7
313
Generative AI
4.7
5
5.9
17
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
8.8
23
8.7
247
9.4
24
8.8
259
8.9
22
8.7
204
8.9
19
8.4
222
7.6
18
Feature Not Available
7.8
21
8.1
151
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
7.2
16
6.9
82
8.6
22
8.8
202
9.3
24
8.9
255
9.0
24
8.8
245
Reporting
9.0
24
8.8
269
8.9
23
8.6
254
7.5
18
8.2
202
Development
Not enough data
9.0
135
Not enough data
7.7
79
Management
9.0
5
9.1
155
Not enough data
8.6
136
Integration Options
Not enough data
Feature Not Available
Not enough data
7.3
67
Not enough data
8.2
87
Not enough data
Feature Not Available
Data Management
Not enough data
8.8
24
Not enough data
8.8
24
Not enough data
8.0
20
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Analytics
Not enough data
8.0
22
Not enough data
9.1
27
Not enough data
9.2
27
Not enough data
8.8
27
Generative AI
Not enough data
Not enough data
Agentic AI - Retail Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
8.3
24
Not enough data
8.3
30
Not enough data
8.3
25
Not enough data
8.1
23
Not enough data
8.2
30
Analytics
Not enough data
8.9
37
Not enough data
8.6
32
Not enough data
9.1
44
Not enough data
8.8
31
Mobile
Not enough data
8.9
28
Not enough data
8.8
26
Platform Additional Functionality
Not enough data
8.3
17
Not enough data
Feature Not Available
Integration
Not enough data
8.7
23
Not enough data
8.2
20
Not enough data
8.5
16
Generative AI
Not enough data
8.7
5
Agentic AI - Retail Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
9.5
20
Not enough data
9.3
19
Not enough data
8.4
19
Not enough data
9.5
19
Not enough data
8.6
18
Not enough data
7.0
15
Not enough data
Campaign Activity
9.3
20
Not enough data
9.0
20
Not enough data
8.2
17
Not enough data
9.6
19
Not enough data
8.3
17
Not enough data
7.1
16
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ThoughtMetric and Triple Whale are categorized as Attribution, E-Commerce Analytics, and E-Commerce Data Integration
Unique Categories
ThoughtMetric is categorized as Marketing Analytics
Triple Whale is categorized as Retail Analytics and Retail Intelligence
Reviews
Reviewers' Company Size
ThoughtMetric
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Triple Whale
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
17.6%
Consumer Goods
14.7%
Marketing and Advertising
11.8%
Health, Wellness and Fitness
8.8%
Information Technology and Services
5.9%
Other
41.2%
Marketing and Advertising
22.8%
Retail
18.6%
Apparel & Fashion
15.4%
Consumer Goods
11.2%
Health, Wellness and Fitness
8.2%
Other
23.7%
Discussions
ThoughtMetric has no discussions with answers
Triple Whale has no discussions with answers
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